Social media marketing embraces the use of social media platforms to engage and communicate with your target audiences to build your brand, increase sales, and drive website traffic.   A Quick Exercise: Take a few minutes to think about the different social platforms your business has. Names like Facebook, Twitter, LinkedIn, and YouTube may come…

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From just-the-facts messages to uplifting messages to we’re hiring, mass communications morph quickly during a crisis. There is a communication overload due to the constant need for having to provide updates, and your organization needs to have a plan of what, when and how to communicate.   Here are a few tips that can help…

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We are living in unprecedented times due to the COVID-19 pandemic. Times of crisis tend to bring uncertainty to businesses and organizations. Times of crisis also provide opportunities for organizations to rethink and re-assess their business strategy.   Consider the following:   Put everything into perspective. Within less than 45 days, the COVID-19 pandemic has…

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In the midst of the COVID-19 global pandemic, it is of utmost importance to keep your staff informed about company policies and procedures surrounding this event, especially when your operations may have moved to remote work. But what about your customers? In order to keep up business-as-usual in a not-so-usual event, communication with your clients is critical. Just…

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In our previous blog post about LinkedIn, we briefly spoke about the high-level benefits of having a page for your organization on this platform. Connecting professionals from all over the world, LinkedIn is a space where you can share information pertinent to your industry. You can share thought leadership by uploading files, interact with hashtag…

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Is elevating your organization’s marketing part of your to-do list, but you are having a hard time getting started? Don’t worry! All you need is L.O.V.E.   List your goals. Writing down your organization’s goals is an essential step to have a better understanding of your marketing needs. Outline your audience(s). Think about who your current and…

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  46% of the world’s population uses social media networks. Whether for entertainment, research, interaction and more, these platforms connect us in ways that other technologies have not. Thanks to the fast-paced interactions that can take place on social media, users can share ideas, comment on topics and even share live content in a matter…

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Emails, emails, emails. Did you know that as of 2018, about 11.1 billion consumer emails are sent and received every day? Think about it, promotions, appointment confirmations, shipping information and so much more comes to our attention through this digital platform.   Why is email important? Email is the most direct way to reach audiences 1:1…

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One of the most popular social media platforms available, Instagram has grown exponentially over the years. Focused on visual appeal and user experience, the platform is constantly adapting to changes in consumer behaviors (Instagram even dabbles in e-commerce now). Recently, HubSpot and Mention released the Instagram engagement report, What Your Company Needs to Know for…

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Have you been checking your notifications on your Facebook business page lately? You should. Changes are coming that will affect the information you present about your organization, and preparation is key. There is no need to worry, though. We are here to help!   What Is Changing? Facebook will be removing certain fields from the…

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