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Strategy

Social Media Engagement in 2019: Instagram

One of the most popular social media platforms available, Instagram has grown exponentially over the years. Focused on visual appeal and user experience, the platform is constantly adapting to changes in consumer behaviors (Instagram even dabbles in e-commerce now). Recently, HubSpot and Mention released the Instagram engagement report, What Your Company Needs to Know for…

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What You Need to Know About Facebook’s Changes to Your Business Page

Have you been checking your notifications on your Facebook business page lately? You should. Changes are coming that will affect the information you present about your organization, and preparation is key. There is no need to worry, though. We are here to help!   What Is Changing? Facebook will be removing certain fields from the…

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Reviewing 2019 Trends in Graphic Design

Subject matter experts (SMEs) on graphic design trends like 99designs, GraphicMama, and Just Creative rallied their top experts and compiled separate lists for what the New Year would bring. This was 5 months ago. Now as we settle into the pace of 2019, I wanted to look back at their predictions and compare the expectations…

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LinkedIn Live Solidifies Video as Top Content

Video has claimed the throne as the highest-performing content on social media. On LinkedIn alone, posts with video media attached receive 20x more engagement than static images or no media at all. And when it comes to video content, live video is not far behind. As of 2019, LinkedIn is adding a live streaming option…

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The Rise and Fall of Social Media Platforms

Why does your company have a twitter? Why have a Facebook or LinkedIn? Most businesses today would answer, “We have to. It’s something businesses need to seem credible.”   I agree with the statement – if no employee is tasked to interact with the customers on the other end of the platform. You’re writing content…

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The Evolution of SEO

Search Engine Optimization has been a practice over 20 years in the making now. While most working in web development, advertising and related fields will say that SEO is just a developer’s tool to make your site show up higher in Google rankings, the concept has expanded to so much more than that. SEO has…

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How We Use Social Media Today

Social media has evolved within the realm of business. A few years ago, social campaigns were mostly driven to marketing departments given that most companies managed social media internally. Today, social media supports initiatives beyond marketing in areas such as sales and human resources. It has direct ties to progress in employee engagement and retention…

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It’s Time to Get Personal

As social media platforms tighten the reigns on online advertising content, businesses have found a need more than ever to stay top of mind and keep a pulse on the latest news and trends in their industries so their followers continue to grow and engage with their content and brand as a whole. While it…

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Spice up your Instagram Story

With almost 1 Billion monthly active Instagram users, it’s time for your business to spice up its Instagram story. You may be wondering, “What is an Instagram story?” An Instagram story is a feature that lets users post videos and photos that vanish after 24 hours; however, if you really love your posts, you can…

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5 Reasons to Fall in Love with Email Marketing

Even though we use email every day to converse back and forth with customers and clients on current products, projects and matters at hand, it can be easy to forget to take the time to update them on office happenings, upcoming events and relevant trends and interesting information. Though it may seem unnecessary or feel…

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