In the midst of the COVID-19 global pandemic, it is of utmost importance to keep your staff informed about company policies and procedures surrounding this event, especially when your operations may have moved to remote work. But what about your customers? In order to keep up business-as-usual in a not-so-usual event, communication with your clients is critical. Just…

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In our previous blog post about LinkedIn, we briefly spoke about the high-level benefits of having a page for your organization on this platform. Connecting professionals from all over the world, LinkedIn is a space where you can share information pertinent to your industry. You can share thought leadership by uploading files, interact with hashtag…

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Is elevating your organization’s marketing part of your to-do list, but you are having a hard time getting started? Don’t worry! All you need is L.O.V.E.   List your goals. Writing down your organization’s goals is an essential step to have a better understanding of your marketing needs. Outline your audience(s). Think about who your current and…

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  46% of the world’s population uses social media networks. Whether for entertainment, research, interaction and more, these platforms connect us in ways that other technologies have not. Thanks to the fast-paced interactions that can take place on social media, users can share ideas, comment on topics and even share live content in a matter…

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Emails, emails, emails. Did you know that as of 2018, about 11.1 billion consumer emails are sent and received every day? Think about it, promotions, appointment confirmations, shipping information and so much more comes to our attention through this digital platform.   Why is email important? Email is the most direct way to reach audiences 1:1…

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One of the most popular social media platforms available, Instagram has grown exponentially over the years. Focused on visual appeal and user experience, the platform is constantly adapting to changes in consumer behaviors (Instagram even dabbles in e-commerce now). Recently, HubSpot and Mention released the Instagram engagement report, What Your Company Needs to Know for…

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Have you been checking your notifications on your Facebook business page lately? You should. Changes are coming that will affect the information you present about your organization, and preparation is key. There is no need to worry, though. We are here to help!   What Is Changing? Facebook will be removing certain fields from the…

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Subject matter experts (SMEs) on graphic design trends like 99designs, GraphicMama, and Just Creative rallied their top experts and compiled separate lists for what the New Year would bring. This was 5 months ago. Now as we settle into the pace of 2019, I wanted to look back at their predictions and compare the expectations…

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Video has claimed the throne as the highest-performing content on social media. On LinkedIn alone, posts with video media attached receive 20x more engagement than static images or no media at all. And when it comes to video content, live video is not far behind. As of 2019, LinkedIn is adding a live streaming option…

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Why does your company have a twitter? Why have a Facebook or LinkedIn? Most businesses today would answer, “We have to. It’s something businesses need to seem credible.”   I agree with the statement – if no employee is tasked to interact with the customers on the other end of the platform. You’re writing content…

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