46% of the world’s population uses social media networks. Whether for entertainment, research, interaction and more, these platforms connect us in ways that other technologies have not. Thanks to the fast-paced interactions that can take place on social media, users can share ideas, comment on topics and even share live content in a matter…

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Emails, emails, emails. Did you know that as of 2018, about 11.1 billion consumer emails are sent and received every day? Think about it, promotions, appointment confirmations, shipping information and so much more comes to our attention through this digital platform.   Why is email important? Email is the most direct way to reach audiences 1:1…

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One of the most popular social media platforms available, Instagram has grown exponentially over the years. Focused on visual appeal and user experience, the platform is constantly adapting to changes in consumer behaviors (Instagram even dabbles in e-commerce now). Recently, HubSpot and Mention released the Instagram engagement report, What Your Company Needs to Know for…

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Have you been checking your notifications on your Facebook business page lately? You should. Changes are coming that will affect the information you present about your organization, and preparation is key. There is no need to worry, though. We are here to help!   What Is Changing? Facebook will be removing certain fields from the…

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Subject matter experts (SMEs) on graphic design trends like 99designs, GraphicMama, and Just Creative rallied their top experts and compiled separate lists for what the New Year would bring. This was 5 months ago. Now as we settle into the pace of 2019, I wanted to look back at their predictions and compare the expectations…

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Video has claimed the throne as the highest-performing content on social media. On LinkedIn alone, posts with video media attached receive 20x more engagement than static images or no media at all. And when it comes to video content, live video is not far behind. As of 2019, LinkedIn is adding a live streaming option…

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Why does your company have a twitter? Why have a Facebook or LinkedIn? Most businesses today would answer, “We have to. It’s something businesses need to seem credible.”   I agree with the statement – if no employee is tasked to interact with the customers on the other end of the platform. You’re writing content…

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Search Engine Optimization has been a practice over 20 years in the making now. While most working in web development, advertising and related fields will say that SEO is just a developer’s tool to make your site show up higher in Google rankings, the concept has expanded to so much more than that. SEO has…

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Social media has evolved within the realm of business. A few years ago, social campaigns were mostly driven to marketing departments given that most companies managed social media internally. Today, social media supports initiatives beyond marketing in areas such as sales and human resources. It has direct ties to progress in employee engagement and retention…

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As social media platforms tighten the reigns on online advertising content, businesses have found a need more than ever to stay top of mind and keep a pulse on the latest news and trends in their industries so their followers continue to grow and engage with their content and brand as a whole. While it…

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