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Archive for July 2015

It Pays to be Social with Your Advertising

In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28%. “Social media—advertising on sites like Facebook and Twitter—will see the most growth at 31% this year, followed by video (29%) and mobile (20%),” according to an article by Ingrid Luden of TechCrunch.…

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Mopdog Warns Clients to Take Action and Avoid Dire Consequences

We know. It seems like only yesterday Mopdog was advising clients about the latest update to WordPress. But this week, version 4.2.3 became available, which fixes 20 bugs from version 4.2. The WordPress 4.2.3 Security and Maintenance Release states, “WordPress versions 4.2.2 and earlier are affected by a cross-site scripting vulnerability, which could allow users…

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Rate Your Advertising Efforts. Mopdog Breaks Down Media Buying and Ad Production.

In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28 percent. The only category on the decline is print, which held on to just 15%.

Still, print advertisements are a benefit for local service companies, who are looking for a good deal and a chance to gain a large share of attention, as other businesses drop out of this space.

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