Archive for July 2015
Whose the dog with all the fans, who travels the world to far off lands? It’s Moppy!
The entire team quickly realized a cartoon mascot was an excellent way to increase visibility for any company. And, consistently producing these types of pieces was the best way for the creatives at Mopdog to showcase our capability and for our strategists to shine at implementation.
Read MoreA little personification goes a long way. And, Mopdog can provide that friendly face.
At Mopdog, our multimedia directors and expert marketing strategists know the best way to share a company’s brand identity and direct messaging to customers is through a persona.
Read MoreIt Pays to be Social with Your Advertising
In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28%. “Social media—advertising on sites like Facebook and Twitter—will see the most growth at 31% this year, followed by video (29%) and mobile (20%),” according to an article by Ingrid Luden of TechCrunch.…
Read MoreMopdog Warns Clients to Take Action and Avoid Dire Consequences
We know. It seems like only yesterday Mopdog was advising clients about the latest update to WordPress. But this week, version 4.2.3 became available, which fixes 20 bugs from version 4.2. The WordPress 4.2.3 Security and Maintenance Release states, “WordPress versions 4.2.2 and earlier are affected by a cross-site scripting vulnerability, which could allow users…
Read MoreRate Your Advertising Efforts. Mopdog Breaks Down Media Buying and Ad Production.
In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28 percent. The only category on the decline is print, which held on to just 15%.
Still, print advertisements are a benefit for local service companies, who are looking for a good deal and a chance to gain a large share of attention, as other businesses drop out of this space.
Read MoreTake Away Some Gifting Advice on National Give Something Away Day
Hold on tight to that silly plush toy, playful squeeze ball or perfect free writing pen on your office desk…because today is National Give Something Away Day.
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