How We Work
We have a funny name, but we’re seriously creative. Our award-winning, full-service agency provides strategic, creative solutions for our clients’ marketing, advertising and communication challenges. You’ll find working with Mopdog is a natural fit. There’s no agency bureaucracy here, so you will speak to the person actually doing the work.
We’re a Rare Breed
Tight-knit and talented is how we’ve been described, and that suits us just fine. At Mopdog, we have gathered a pack of creative professionals as diverse as our clients. We do brilliant, fresh, innovative work. Let us flex our creative muscle for you.
William has more than 30 years of marketing, creative and design experience, and leads the organization as the Creative Director and CEO. An entrepreneur by nature, William started a creative agency in Detroit, Michigan after graduating from the College for Creative Studies with a Bachelor of Fine Arts in Art Direction. At Mopdog, he oversees all creative concepts and designs, while managing staff and current/prospective client relationships. With a strong belief in innovation, he keeps the company at the forefront of technology, enabling Mopdog to remain on the cutting edge of creativity and design.
William has served on numerous boards and committees, including the Swift-Cantrell Park Foundation, Reconnecting Families, Cobb Chamber (Cobb Youth Leadership Co-Chair, Governing Board, Leadership Cobb Alumni Association, Leadership Cobb graduate) and the Center for Family Resources (Marketing Committee).
CHIEF STRATEGY OFFICER
Cheryl has more than 25 years of experience in healthcare, marketing, sales and development leadership positions. Since 1997, she has served as the Chief Strategy Officer for Mopdog and, in this role, she has applied her marketing communications, strategic planning and brand positioning expertise to local, regional, national and global companies. Her expertise has helped C-Suite executives and marketers plan, implement and achieve more from their strategic development, brand communications and marketing efforts. In 2013, she and her husband William, launched Good Dog Foundation, a 501(c)3 focused on charitable giving to improve the lives of children and support families in need. In 2015, they launched Raising Help, a company focused on assisting non-profit organizations to implement and sustain stakeholder engagement to best achieve their mission. Also, Cheryl is an active healthcare consultant with more than 25 years of senior leadership experience in marketing and sales in the post-acute care sector.
Prior to joining Mopdog, Cheryl held senior leadership positions in the healthcare industry, including vice president for sales and marketing for publicly held pharmacy services corporations. Through her leadership, she assisted the organization to grow from start-up to revenues exceeding $1B. Cheryl’s accountability for all development, sales and clinical marketing programs involved managers and 100 salespeople and clinical nurse consultants, market positioning, product and services development, board development and PR strategies. She also played an integral role in new company acquisition and merger analyses. Cheryl assists numerous local boards and non-profit organizations. She has also received numerous awards and recognitions, including 2009 West Cobb Citizen of the Year, 2009 Tribute to Women Leaders Honoree and Cobb Chamber 2015 Woman of Distinction nominee.
SENIOR ART DIRECTOR
Tricia has been with Mopdog since 2002. She is a master at layout and design, with over 18 years experience in graphics and print production. Tricia completes collateral from conception to production, while spearheading many projects to come under budget. She also delivers expert advice from past experience working at a print shop.
Tricia prides herself on staying on top of the latest versions of design software and learning about current design trends by attending marketing conferences, following industry-leading blogs and referring to her large reference library. Tricia also mentors Mopdog’s budding, young print designers, who are recent graduates or interns looking for hands-on guidance. She has a Bachelor of Science Degree in Visual Communication from Ferris State University, in Michigan.
Connor designs, develops, and maintains our clients’ websites, ensuring that functionality is in place and bugs are nonexistent. He joined Mopdog in June 2021 and since then, has been providing great support and expertise to our clients.
Connor graduated from Kennesaw State University in May 2021 with a bachelor's degree in Information Systems. His favorite part about developing websites is the transformative process of obtaining ideas and thoughts from a client and turning their visions into something that is actually on the screen. For him, it is exciting to witness clients see their digital presence come to life. Especially for startups and companies that have never had a website before, when their work and ideas are now online it is a great feeling.
Outside of work, Connor likes to hang out with friends, hike Kennesaw Mountain and is an active member of the Kennesaw State University Marching Band as the drumline captain.
Estefany joined the Mopdog pack in 2019. She holds a B.A. in English from Georgia Gwinnett College (GGC), and a M.A. in Professional Writing from Kennesaw State University (KSU). Her interests include the interaction between digital media, language, and content creation, which is reflected in her approach to research, technical writing, desktop publishing, and web content development.
Estefany is creative yet analytical. She has created projects that embrace the
use of digital technologies, yet employ specific rhetorical approaches to ensure a
positive response and user experience from the intended audience.
At Mopdog, Estefany is in charge of producing written content for our diverse
clientele. She works alongside the strategy and creative teams in order to ensure
each written piece reflects the communications needs of our clients.
Outside of writing, Estefany loves to cook, read, and work on puzzles.
SENIOR MULTIMEDIA DIRECTOR
Martin joined Mopdog in 2012, bringing with him his years of experience in illustration, video production, audio production, animation and web design. Prior to working with Mopdog, Martin worked 15 years in the music business in the United Kingdom. He left for Chicago to pursue creative opportunities in the then-burgeoning IPTV industry before transitioning into the world of digital media.
After 10 great yet brutal winters in Chicago, Martin relocated his family to the warmer climates of Atlanta, Georgia, where he first discovered Mopdog. After hours, Martin can be found volunteering his time running production for local events and festivals.
Michele trained for a professional career in ballet performance at the University of Cincinnati-College Conservatory of Music. Following a professional ballet career, Michele was Executive Director of an Atlanta nonprofit arts organization for 10 years. She served a three-year term on the dance panel of the Georgia Council for the Arts and was a member of the Dance Advisory Board for the Kennesaw State University College of the Arts.
A senior at Kennesaw State University, Mariella started her internship with Mopdog in June to gain further knowledge in communications and strategy. She is currently pursuing a B.S. in Public Relations with a career goal to help showcase organizations and nonprofits that make the world a better place.
At Mopdog Mariella will be gaining first-hand experience in strategic marketing and public relations work. She will assist in Search Engine Optimization (SEO), analytics, social media content and other tasks.
Outside of the office and classroom, Mariella loves to explore the outdoors, cook and work out. She will never pass down an opportunity to visit a new city or go to the beach to meet new people and explore.