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Archive for August 2017

We didn’t choose the dog life…

…the dog life chose us. No, really.   The agency first began as a freelance position in 1990 in Rhode Island. The business, named Bill Musial Advertising, became incorporated four years later in Indiana, where we worked in a basement with our two shih tzus. Buying website domains became big in the 90s, and we…

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Insight into Staying in the Inbox

With 72.5 percent of consumers preferring to receive communication from businesses solely via email, not through SMS text messaging, app notifications, direct mail or any other methods, the hope for businesses with their e-communications efforts is still alive (Adestra). Following are key findings from the 2017 Consumer Digital Usage and Behavior Study by Adestra, and…

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Don’t Circle the Square

If you live in or near the Marietta area, you understand just how frustrating it is to circle the Marietta Square over and over again until you finally come across an available parking spot. We were fortunate enough to be able to tackle this issue with the City of Marietta by promoting the many other…

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The Results are In!

You may recall the Technology Through the Ages Survey we created based on a discussion over lunch about how technology knowledge and use differs through the generations. We had fun coming up with questions and spreading the word to find our answers. Thank you to the dozens of readers from ages 23 – 73 that…

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A Balancing Act

It’s hard to conduct business with a few dozen clients that all have multiple projects happening in the agency if there’s not a solid foundation of organization. Who is working on which project? Has the design and layout been approved by the client? Did the right pieces get sent to print? These are all essential questions…

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