Archive for May 2014
Types of marketing tactics
As a large, or small, business you’re typically focused on generating the next lead, which often requires marketing assistance. Some marketing tactics yield maximum results with minimal cost, and vice versa. The question is how do you choose a marketing tactic? Our answer: this will vary based on target audience, budget and many other considerations.…
Read MoreHappy Birthday, WordPress!
What do blogging, a vast array of plugins and 14 million downloads have in common? All three describe WordPress, the widely acclaimed blogging tool, publishing platform and our go-to content management system. WordPress utilizes thousands of different plugins that make web site management easier and more efficient while also giving the manager more options to…
Read MoreHappy Memorial Day + Office Hours
From everyone here at Mopdog, Happy Memorial Day! We hope you all enjoy your day off. Our office is closed on Monday, so if you call and we don’t answer, it’s because our office is emptier than your bottle of sunscreen. That being said, it’s important to remember that Memorial Day is primarily about remembrance…
Read MoreQuick Guide to Social Media Dimensions
Social media dimensions change on a fairly regular basis. It’s important to stay on top of the changes to make your brand ever-present in the social media world. Keep all of your pages visually appealing with a little help from our quick guide to social media dimensions (in pixels). Facebook Cover Photo: 851×315 Profile Image:…
Read MoreTop 5 articles that piqued our interest
We have come across many articles that have piqued our interest recently, and we wanted to share some of them with you. Check out our top 5 below. Can B2B Businesses Really Succeed on Pinterest? B2B businesses are not usually very visual – so how can they successfully use Pinterest to drive referrals? In the following…
Read MoreThe worst marketing advice we’ve ever heard
The marketing industry is constantly evolving and we are continually searching for the best advice on how to keep up with the latest and greatest trends. However, there is a lot of misleading advice floating around that if followed could negatively impact a brands reputation. Over the years we have heard some horrible marketing advice.…
Read MoreFacebook algorithm change hurts brand's organic reach
Have you noticed that the content you’re sharing on your Facebook Page isn’t reaching as many people as it used to? Well, you are not alone. Recently many companies have noticed a steady decrease in their organic reach (the number of unique people who’ve seen your post in their News Feed or on your page).…
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