Archive for March 2014
Pump up the jams – the pack’s favorite music
“Without music, life would be a mistake” – Friedrich Nietzsche Music is a big part of our lives. It changes our mood, affects the way we see neutral faces, gives us an insight to our personalities and is even good for us – it’s associated with immunoglobulin A, an antibody linked to immunity. The pack…
Read MoreGuidelines on legitimate email marketing practices
There it is, another email in your inbox. Do you immediately hit delete, open it and then delete or open and read it? If you opened the email, that’s at least a good start for the company that sent it to you. In a recent study MailChimp discovered that open rates ranged from 93 to…
Read MoreMopdog office bracket challenge is heating up going into the Sweet 16
March Madness is well underway and we have already seen multiple #BracketBuster games. #RememberWhen Dayton defeated Ohio State and Mercer beat out the heavily favored Duke? With the Sweet 16 about to start and the points for wins increasing, anyone can still take the win for the office bracket challenge. Let’s take a look at how…
Read MoreA web designer’s toolbox – top tools and resources to increase productivity
A designer’s job is to take an idea and transform it into a well-developed and organized finished product. Since there are many aspects that go into each project, designers rely on a variety of tools to help them accomplish tasks. Here are some tools that may help you become a better, more efficient designer. Feel…
Read MoreBest social media tools to follow March Madness 2014
This is only my second year participating in a March Madness office bracket challenge! I’m not going to lie, last year I asked my then boyfriend (now fiancé) to fill out my bracket for me, and I still didn’t win! Although I don’t know any more about college basketball today then last year, I am…
Read More4 things that shouldn’t be green, in honor of St. Patrick’s Day
On St. Patrick’s Day we have seen rivers dyed green—The Chicago River and The Savannah River—and green beer, which are par for the course. However, there are things that we think just shouldn’t be green even if it is St. Patrick’s Day! 1. Dogs Even for Earth Day we are sure that this isn’t a good…
Read MoreSEO Case Study: Jack McGovern Coats Disease Foundation
Search Engine Optimization, and Search Engine Marketing, is top of mind for a lot of companies out there. We are in a generation that operates under the “just Google it” mentality, so bettering search engine visibility has become increasingly important for companies that want to be seen. The Mopdog pack recently went to work with…
Read MoreWhy consumers unsubscribe
Over the last couple of months we have talked a lot about email marketing; the benefits, the best time to send emails, how much is too much and how to avoid bouncing emails. However, one aspect of email marketing that cannot be ignored is the unsubscribe rate. For most industries a 2% or less unsubscribe rate is typical. A rate any…
Read MoreMopdog chili cook-off
What’s better than free lunch? Free chili for lunch! The Mopdog team is holding its first chili cook-off on Thursday, Jan. 16, 2014 and if you’re a client, then you’re invited. Join us to taste and judge the many recipes and help us name our Champion Chef of Mopdog and give them the coveted Chili Master trophy.…
Read MoreSpecialty paper + cover stock: what is best for printing?
Whether you’re the client, the designer or even the account manager, paper stock has likely been mentioned at some time or another. If this is new to you, then there’s no need to worry because we are about to tell you exactly what you need to know when it comes to paper stock and choosing…
Read More