In 2024, Google and Yahoo! have implemented new guidelines for bulk email senders to combat spam and enhance deliverability. If you send marketing emails, these changes affect you.

What you need to know:

Email Authentication:

Consider setting up self-authentication and a DMARC policy with your domain provider. This builds a strong sender reputation and enhances your brand.

Own Your Domain:

Already sending from your domain? Start self-authentication.

IT or a larger organization manages your domain? Ensure DKIM is enabled.

Own a domain but not using it for emails? Explore options with your IT or domain hosting provider.

Learn more>>

In a world reliant on email communication, embrace these changes to maintain trust and effectiveness in your marketing efforts. Let’s make 2024 a deliverable year!