From Red Bull to General Electric to Adidas, major companies are streaming live video across newly emerging social media platforms to promote product releases, event sponsorships, celebrity endorsements, expert Q&As and behind-the-scenes reveals. But, delving into this viral realm can be spooky for some marketing agencies and small companies. Live video streaming can be a…

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This month, I took time off from my duties as senior art director for Mopdog to venture into new territory along the Appalachian Trail. I traveled with a group of 20 people, and our mascot, Moppy, as part of the 2nd Annual Slackpack the Entire Georgia AT event. Together, we climbed close to 85 miles in seven…

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This month, the Raising Help team of strategists was very excited to support the Marietta/Cobb Museum of Art, who is dedicated to building community through art. Powered by the creative designers at the partner company Mopdog Creative + Strategy, Raising Help provided probono promotional support for the Marietta Chalktoberfest. The team crafted a strategy plan…

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Mopdog Creative + Strategy Founder Starts Business to Support Charities Mopdog Creative + Strategy (Mopdog), a full-service agency that provides marketing, advertising and communications solutions, is pleased to announce the launch of a spin-off business, Raising Help, LLC, a strategic advisory company that empowers nonprofits with talent and expertise to build a brand, raise awareness,…

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I am thrilled to be speaking at the Senior Care Marketing Sales Summit (2015 SMASH) in Chicago. As Chief Strategy Officer for Mopdog Creative + Strategy, this is a great opportunity for me to share leadership insights about marketing and communications strategy, specific to the senior living, long-term and post-acute care, and home health industries.…

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