I am thrilled to be speaking at the Senior Care Marketing Sales Summit (2015 SMASH) in Chicago. As Chief Strategy Officer for Mopdog Creative + Strategy, this is a great opportunity for me to share leadership insights about marketing and communications strategy, specific to the senior living, long-term and post-acute care, and home health industries.

I will be joining Greg Skolaut, director of interactive marketing at Home Instead Senior Care, to deliver “Website Redesign: What You Need to Know to Make Your Website a Sales & Marketing Powerhouse.”

Our presentation will provide the latest strategies, from incorporating a brand message to ensuring a company stands out from the competition, both locally and nationally. My entire team at Mopdog works every day to capture attention for our clients in this exact field. We do this by providing content that serves multiple audiences—from seniors to adult children, as well as health care professionals and referrals sources.

An Expert Marketer from the Health Care Field
Prior to joining Mopdog, I held senior marketing and sales leadership positions in post-acute care provider and health care services organizations. I am a graduate of the University of Michigan, with a Bachelor of Science in Nursing, and I maintain my registered nurse licensure.

I have leveraged this health care background into marketing communications, strategic planning and brand positioning expertise for local, regional, national and global companies. My insight helps chief strategists in senior care plan, implement and get more out of their marketing efforts.