Posts by Tricia

Branding Beer: A Look at Georgia Beer Co.

The very first brewery of South Georgia opened its doors a short time ago with much excitement from the community. It’s the only brewery within a 120-mile radius, and with its new business comes new opportunities for branding. They trusted another Georgia-based company to represent the company and the region in the design efforts for…

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What Goes into a Brand?

When you think of a company brand, what comes to mind? Your initial thoughts might be the logo and tagline of the company, and you’re not wrong. But those two elements only scratch the surface of the various pieces that must come together to form an entire brand. The biggest focal points when developing a…

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The Power of Print

It’s no secret that we live in a digital world. Technology advances daily, younger and younger children are becoming addicted to their devices and business are reaching their audiences online. Still, there’s nothing greater than watching people stop in their tracks when they’re caught off guard by amazing print advertising. Maybe it’s a billboard that…

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Improve Engagement with Visual Appeal

Nowadays, very few are willing to spend time reading a long article with no pictures. People want quick and easy reads, and if pictures can help get the message across, readers are all for it. Infographics are a great way to share important information, data and stats while keeping the content active and visually appealing.…

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Moppy and I Tackle an Appalachian Journey—205,485 Steps at a Time

This month, I took time off from my duties as senior art director for Mopdog to venture into new territory along the Appalachian Trail. I traveled with a group of 20 people, and our mascot, Moppy, as part of the 2nd Annual Slackpack the Entire Georgia AT event. Together, we climbed close to 85 miles in seven…

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Mopdog’s Trailblazer Trains for an Appalachian Climb

The blistered heels and strained calves I earned with each climb this weekend has brought me one step closer to my next goal. Starting on Oct. 9, I will be participating in the 2nd Annual Slackpack the Entire Georgia AT event. I will travel with a group of 21 people, as we climb close to 85 miles in six days, staying in hiker hostels each night!

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Special Delivery: Mopdog Puts It All Down On Paper

Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”

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How important is your envelope?

In the midst of nailing down event details and completing any necessary collateral, did you stop to think about in what envelope to seal that invitation or save the date? Mopdog knows that envelopes matter. For invitees, they are a first glimpse into an event. When it comes to choosing an envelope there are many…

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Quick Guide to Social Media Dimensions

Social media dimensions change on a fairly regular basis. It’s important to stay on top of the changes to make your brand ever-present in the social media world. Keep all of your pages visually appealing with a little help from our quick guide to social media dimensions (in pixels). Facebook Cover Photo: 851×315 Profile Image:…

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