Branding Beer: A Look at Georgia Beer Co.
The very first brewery of South Georgia opened its doors a short time ago with much excitement from the community. It’s the only brewery within a 120-mile radius, and with its new business comes new opportunities for branding. They trusted another Georgia-based company to represent the company and the region in the design efforts for three beer products; they trusted Mopdog.
Georgia Beer Co. crafts handmade beer with quality ingredients, creating new flavors to showcase Georgia’s great taste. They needed design elements that were simple, clean and honest representations of Georgia. The brewery came to Mopdog for designs for three beers – Destress Express, Southern Isles and Field Party.
With color and minimal text, Mopdog designed multiple options for the cans. The final design highlighted only the name and style of the beer, letting visual elements portray the story behind the product. For a full look at each design, check out our case study on the campaign.
For more examples of the solutions Mopdog brings to their clients, take a look at other case studies in the past. Stay on top of recent news through our social media accounts.
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