Last month, the Council of Rural Electric Communicators and the National Rural Electric Cooperative Association selected Cobb Electric Membership Corporation (Cobb EMC) as a winner for several Spotlight on Excellence awards.

A total of 788 entries were submitted this year, according to the announcement. Five judges from various accredited Schools of Journalism and Marketing determined the best work among cooperative communicators. Mopdog Creative + Strategy helped Cobb EMC nab two Silver Awards (Best Annual Report to Members and Best Special Publication—Large) for our work on the 2014 Annual Report and the Storm Safety Guide.

In total, Cobb EMC was given six awards, including Best Wild Card for stage design, Best Graphic Design, Best Event and Best Total Communication Program. Mopdog wants to extend sincere congratulations to Cobb EMC, as well as a special thank you to Angela Croce, Manager of Corporate Communications for Cobb EMC, and her group for their wonderful teamwork!

 

Cobb EMC Brings Home Silver for Best Annual Report to Members
Cobb Electric Membership Corporation (Cobb EMC), a not-for-profit electric cooperative, safely delivers reliable electricity to residential and commercial members. Mopdog has worked on projects for Cobb EMC in the past and last year the co-op came to us with hopes for a fresh new look for the Annual Report.

Mopdog pitched three different concepts to Cobb EMC, which were all a hit with the client. The theme, Focus on the Horizon, was chosen because of Cobb EMC’s recent attention to strategic planning and restructuring. After a period of transition and change, it was important that Mopdog help Cobb EMC communicate a forward-thinking message that was focused on what lies ahead.

In the end, Mopdog created a stunning Annual Report, with more than 60 pages, for a meeting of members and the Cobb EMC board. Our expert print designers transformed an enormous amount of copy and financial tables. The summary of financial information was sent to more than 175,000 members by mail.

To view more pages of the report, including highlights of the leadership team and reports on financial statistics, visit Mopdog’s Cobb EMC Case Study.

 

Come One, Come All to Next Year’s Member Appreciation Spectacular
Mopdog is thrilled to be recognized along with Cobb EMC, now both of our teams are focusing on the 2015 Annual Meeting. Our designers have already completed some concepts to advertise for next year’s event.

Mopdog has completed some preliminary designs (logos and motifs) with a carnival theme, created to highlight a special offer for free tickets to the North Georgia State Fair. The imagery, colors and messaging were selected to emphasize the family-friendly, festival activities and prizes members will enjoy. These “coming to town” promotions will eventually become full-page, colored magazine advertisements, billboards, direct mail pieces and online banners.