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Archive for June 2018

Should Your Company Get Social?

Social media isn’t just a fun distraction for individuals to kill a couple hours and see what their peers are up to. Used in the right ways and on the right platforms based on the industry, businesses can utilize social media to reach their target markets, enhance their online presence and increase sales and/or engagement…

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What Goes into a Brand?

When you think of a company brand, what comes to mind? Your initial thoughts might be the logo and tagline of the company, and you’re not wrong. But those two elements only scratch the surface of the various pieces that must come together to form an entire brand. The biggest focal points when developing a…

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