Archive for May 2015
Special Delivery: Mopdog Puts It All Down On Paper
Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”
Read MoreSilence is golden…sometimes.
Out of our entire dog pack, Mopdog Intern Chris Vroman is often the perfect man for any job. To show the world a bit of Chris’ irreplaceable, raw talent, our in-house video production team created a video series with our intern at his finest. To view Episode Four of this series, click the image below or follow…
Read MoreMopdog Recognized for Distinguished Leadership, Ranks in Top 25 Cobb Small Businesses
For the tenth year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.
Read MoreOur Viral Video Director Is Ready for His Close Up
The project started as a mission for our internal team to stretch our creativity. Our CEO and creative director, Bill Musial, always says he hires experienced marketing professionals, so Mopdog can create, develop and promote out-of-the-box ideas for ourselves, and similar solutions for our clients.
Read MoreYour Employees Should Be Your Best Brand Advocates
Motivating even a majority of your employees to share information about your company online can be tricky; so your communications staff must make it easy for them. Create insightful or fun social media teasers that any employee can quickly tweak when sharing to their personal network of friends, family members and former colleagues.
Read MoreJoin In on the Fun for National Limerick Day!
A limerick is a short, nonsensical poem that is meant to invoke humor. Limericks are set up in a simple rhyming structure—AABBA—making it easy for anyone to write one! At Mopdog, our graphic designers are constantly challenged to create fun illustrations. But this time, it was our writing staff’s turn to stretch our creative muscles.
Read MoreUpdate WordPress Today to Avoid Future Hacks
Like many aspects of technical maintenance—backing up your system or increasing server space—the critical need for running updates on your WordPress website is only obvious when it is too late, and a hack has already occurred!
Read MoreMopdog Productions Skillfully Mix Video, Animation and Sound
If content is king, than video is a vixen—visually appealing to get all the attention. The amount of footage rolling across the Internet and, more importantly, the rate of online video viewership has risen sharply this year. In 2012, video traffic already accounted for 57 percent of all Internet activity, and analysts project that number to rise to 69 percent by 2017.
Read More