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Archive for May 2015

Special Delivery: Mopdog Puts It All Down On Paper

Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”

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Silence is golden…sometimes.

Out of our entire dog pack, Mopdog Intern Chris Vroman is often the perfect man for any job. To show the world a bit of Chris’ irreplaceable, raw talent, our in-house video production team created a video series with our intern at his finest. To view Episode Four of this series, click the image below or follow…

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Our Viral Video Director Is Ready for His Close Up

The project started as a mission for our internal team to stretch our creativity. Our CEO and creative director, Bill Musial, always says he hires experienced marketing professionals, so Mopdog can create, develop and promote out-of-the-box ideas for ourselves, and similar solutions for our clients.

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Your Employees Should Be Your Best Brand Advocates

Motivating even a majority of your employees to share information about your company online can be tricky; so your communications staff must make it easy for them. Create insightful or fun social media teasers that any employee can quickly tweak when sharing to their personal network of friends, family members and former colleagues.

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Join In on the Fun for National Limerick Day!

A limerick is a short, nonsensical poem that is meant to invoke humor. Limericks are set up in a simple rhyming structure—AABBA—making it easy for anyone to write one! At Mopdog, our graphic designers are constantly challenged to create fun illustrations. But this time, it was our writing staff’s turn to stretch our creative muscles.

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Update WordPress Today to Avoid Future Hacks

Like many aspects of technical maintenance—backing up your system or increasing server space—the critical need for running updates on your WordPress website is only obvious when it is too late, and a hack has already occurred!

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Mopdog Productions Skillfully Mix Video, Animation and Sound

If content is king, than video is a vixen—visually appealing to get all the attention. The amount of footage rolling across the Internet and, more importantly, the rate of online video viewership has risen sharply this year. In 2012, video traffic already accounted for 57 percent of all Internet activity, and analysts project that number to rise to 69 percent by 2017.

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