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What You Need to Know About Facebook’s Changes to Your Business Page

Have you been checking your notifications on your Facebook business page lately? You should. Changes are coming that will affect the information you present about your organization, and preparation is key. There is no need to worry, though. We are here to help!

 

What Is Changing?

Facebook will be removing certain fields from the Page Info section under the Settings tab on September 1.

 

When you log into your page and check your settings tab, you may or may not notice the text box below.

 

If the box is there, chances are you currently have content in a field that will be removed by Facebook on September 1.

 

What Does This Mean for the Content That You Currently Have Populating These Fields?

You can still keep the information from the fields that are going away, but you have to be creative about how to present it. Here are a few ways how you can rework your content into other sections of your page:

 

Your Description Field

Paste the text in the description field. This is probably the easiest fix to losing the other sections in your page. However, be mindful of the length of the content that the section will now have.

Instead of pasting all of the content as-is, consider adding only brief summaries, listing main points, or simply omitting the information and driving audiences to a place where lengthier content is more appropriate, like your organization’s website.

An example would be:

About sentence for the organization

CTA (visit website/call number)

 

Your Page Cover Image

This section should not have too much text. However, your cover can be a place where a little goes a long way. For example, you can have your organization’s website or a short (very short) mission statement on the image.

 

The Our Story Section on Your Page

This is your place for content that is a bit longer. As the title describes it, the Our Story section of your page is a place where you can share more about your organization. The best part of this section is that it is almost like an “about page” on a website, so you can be more personal and conversational in order to better connect with your audience. You can also include an image to go along with your text, to better illustrate what your organization is about.

 

Your Posts

Posting about events and your organization’s work should already be happening on your Facebook page. Still, you can also use the space as a way to share more about the make-up of your organization. Did you know facts, short interviews and short employee profiles can also help you get across what your organization is about while being personal and engaging with your audience.

Whatever option you decide to follow regarding the coming changes to your Facebook business page, remember this: content is valuable, but so is time. So, ensure that you provide enough content to be informative but not too much to drive away your reader. Be engaging.

 

Need help in other marketing areas? Visit our Services page to learn about how we can help your organization meet its distinct goals.

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William Musial
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