Communication Matters: Tips for Successful Messaging during a Crisis

From just-the-facts messages to uplifting messages to we’re hiring, mass communications morph quickly during a crisis. There is a communication overload due to the constant need for having to provide updates, and your organization needs to have a plan of what, when and how to communicate.

 

Here are a few tips that can help your organization’s messaging during a crisis:

 

 

“Reset” your communication plan.

  • Think about the information that should make up your message. Content may include facts, details of your operations, how you will have reset, re-energized, re-tooled your business, how you are ensuring the health and safety of employees and customers, etc.
  • Develop an integrated, multichannel plan to reach people where they are. Communicate in ways where those you are trying to reach are “listening.” At the core of the message is the “now what” and, most importantly, “what does this mean” for those you serve.
  • Broadcast your messaging using your marketing communication channels (website, social, ads, etc.).

 

Lay a foundation of trust and credibility. Ensure consistency of all messages, internal and external, on all channels. If there is communication on your website or social media platforms that does not match your other mediums, your audiences may get confused about where you stand and trust will diminish.

 

Have a planned communication road map – content strategy. Messaging may be re-evaluated constantly, so pre-draft/approve messages that can be easily edited with content, like important updates.

 

Keep it simple. Provide clear messages, not overwhelming your audience (small snippets, bullets, visuals, etc.). If you do not communicate your “reset” strategy, then employees and clients may think you are not resetting or taking action.

 

Ask for help. Crises are overwhelming, and dealing with them is time-consuming. Let our experts at Mopdog support your new communications strategy. Contact us for more information.

 

 

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