Strategy
Reviewing 2019 Trends in Graphic Design
Subject matter experts (SMEs) on graphic design trends like 99designs, GraphicMama, and Just Creative rallied their top experts and compiled separate lists for what the New Year would bring. This was 5 months ago. Now as we settle into the pace of 2019, I wanted to look back at their predictions and compare the expectations…
Read MoreLinkedIn Live Solidifies Video as Top Content
Video has claimed the throne as the highest-performing content on social media. On LinkedIn alone, posts with video media attached receive 20x more engagement than static images or no media at all. And when it comes to video content, live video is not far behind. As of 2019, LinkedIn is adding a live streaming option…
Read MoreThe Rise and Fall of Social Media Platforms
Why does your company have a twitter? Why have a Facebook or LinkedIn? Most businesses today would answer, “We have to. It’s something businesses need to seem credible.” I agree with the statement – if no employee is tasked to interact with the customers on the other end of the platform. You’re writing content…
Read MoreThe Evolution of SEO
Search Engine Optimization has been a practice over 20 years in the making now. While most working in web development, advertising and related fields will say that SEO is just a developer’s tool to make your site show up higher in Google rankings, the concept has expanded to so much more than that. SEO has…
Read MoreHow We Use Social Media Today
Social media has evolved within the realm of business. A few years ago, social campaigns were mostly driven to marketing departments given that most companies managed social media internally. Today, social media supports initiatives beyond marketing in areas such as sales and human resources. It has direct ties to progress in employee engagement and retention…
Read MoreIt’s Time to Get Personal
As social media platforms tighten the reigns on online advertising content, businesses have found a need more than ever to stay top of mind and keep a pulse on the latest news and trends in their industries so their followers continue to grow and engage with their content and brand as a whole. While it…
Read MoreSpice up your Instagram Story
With almost 1 Billion monthly active Instagram users, it’s time for your business to spice up its Instagram story. You may be wondering, “What is an Instagram story?” An Instagram story is a feature that lets users post videos and photos that vanish after 24 hours; however, if you really love your posts, you can…
Read More5 Reasons to Fall in Love with Email Marketing
Even though we use email every day to converse back and forth with customers and clients on current products, projects and matters at hand, it can be easy to forget to take the time to update them on office happenings, upcoming events and relevant trends and interesting information. Though it may seem unnecessary or feel…
Read MoreHave You Discovered this Instagram Hack?
You’re probably tired of seeing it and more tired of typing it out. It’s frustrating to have to give instructions just to hope your followers can see your content easily. Before you get confused, I’m talking about the infamous Instagram bio link that, until recently, we had to switch out often to make our…
Read MoreHootsuite for the Pin
For those of you managing social media accounts (whether for personal accounts or business accounts), you understand the struggle of making sure all of your content is scheduled for each platform and that your graphics will post properly. Because of its latest updates, Facebook is often easier to schedule through the actual platform. Twitter…
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