You Got Mail: Tips on Email Sending Times
Emails, emails, emails. Did you know that as of 2018, about 11.1 billion consumer emails are sent and received every day? Think about it, promotions, appointment confirmations, shipping information and so much more comes to our attention through this digital platform.
Why is email important?
- Email is the most direct way to reach audiences 1:1
- People keep their email addresses for years
- An email address can tell you whether a user is at work or at home
- Emails let you connect with users no matter what device they’re using
- People use their email addresses to create accounts all over the web (like Pinterest, Facebook, Twitter, and even your website)
- Email can help you kickstart your company’s lead nurturing flow
According to the Content Marketing Institute, email newsletter marketing plays an integral part of content marketing success for over 40% of B2B marketers.
Part of our communication strategy as businesses and organizations will include email, which is why we need to think about the best times to reach our audiences.
We have looked at information and data from different marketing resources that have studied email behavior to provide you with some ideas of when you should be sending your email campaigns to your audiences.
What is the best time to send an email?
It depends. Below are the general findings from three reputable marketing sources regarding the times to send emails in comparison to higher open rates.
HubSpot: 10 AM, 1 PM, 6 PM
CoSchedule: 6 AM, 10 AM, 2 PM, 8 PM, 10PM
Campaign Monitor: Midnight – 8AM, 6 PM – 11 PM
Notice that most of the times presented above take place during the usual 9 – 5 work schedule. There are some outliers, of course, but there are also reasons for their existence. If we think about audience behavior, work emails are usually checked during work hours, which make times like 10 AM and 2 PM relevant. Also, individuals tend to check their emails after work and before bed, which makes later times relevant as well.
There is not one time or day when an email should be sent because every organization is different and email content varies. However, having a plan for developing your email campaigns and testing out different hours to send, as well as days, will help you determine the best times for your organization to send its campaigns.
Be mindful of the goal and need behind your emails. Whether it is to have a higher open rate or click-through rate, don’t be afraid to test different sending times.
Email continues to be an excellent digital marketing tool that brings organizations and clients together. At Mopdog, we can help you with your marketing and communications needs for your organization, including email campaigns. Contact us to learn more about our services and how we can help you reach your audiences.