Posts by Cheryl
Social Commerce: Making Social Media Work For You
Here in 2016, we’ve finally reached a time when the “what if” of social media platforms have seemingly dissipated. No one’s wondering whether Facebook will become the new Myspace or if Google+ will catch on, and more importantly, we finally understand how we can use the established tools in front of us. While most businesses…
Read MoreHealth Care Expertise + Online Marketing Strategy = 2015 SMASH Presentation
I am thrilled to be speaking at the Senior Care Marketing Sales Summit (2015 SMASH) in Chicago. As Chief Strategy Officer for Mopdog Creative + Strategy, this is a great opportunity for me to share leadership insights about marketing and communications strategy, specific to the senior living, long-term and post-acute care, and home health industries.…
Read MoreMopdog Speaks Podcast and Toolkit: How to Respond During a Crisis
We’ve all seen the lettering painted on bright red boxes: In case of emergency, break glass. But what if the emergency is a communications crisis at your company or organization—out of control and spreading like wildfire across the Internet? Without a detailed crisis communications plan in place, your employees, stakeholders and clients might run for…
Read MoreGive Your Brand Real Presence, After Extensive Market Research
In terms of brand identity, the importance of utilizing outside professional market research—to find out who you are and where you are heading—cannot be over stressed. Discovering your new brand or further defining your existing brand is not possible without strategic analysis. At Mopdog, we understand the pressure and excitement to develop new powerful imagery…
Read MoreIt Pays to be Social with Your Advertising
In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28%. “Social media—advertising on sites like Facebook and Twitter—will see the most growth at 31% this year, followed by video (29%) and mobile (20%),” according to an article by Ingrid Luden of TechCrunch.…
Read MoreWe Are Living in a Digital World, and Marketing to a Digital World
Last month Mopdog attended Digital Summit Atlanta. For two days, the summit offered more than 40 sessions about content strategies, social innovation, UX design, emerging mobile technologies and analytics by leading speakers from Twitter, Microsoft, CNN and Coca-Cola.
Read MoreBoys & Girls Clubs ‘Open the Door’ to Great Work by Mopdog
In the last few months, the partnership between Mopdog and the Boys & Girls Clubs of Metro Atlanta (BGCMA) has truly blossomed. Mopdog has provided creative expertise in collaboration with leaders from several departments at BGCMA—fundraising, marketing, special events, resource development and programming. The focus has largely been on infusing a new look cohesively throughout every piece of collateral, based on the ‘Open the Door to Possibilities’ theme. Our professionally designed pieces have been used to craft direct mail pieces (newsletters, invites and donation cards) and event signage for an annual fundraiser.
Read MoreYour Employees Should Be Your Best Brand Advocates
Motivating even a majority of your employees to share information about your company online can be tricky; so your communications staff must make it easy for them. Create insightful or fun social media teasers that any employee can quickly tweak when sharing to their personal network of friends, family members and former colleagues.
Read MoreTake Your Online Persona to a Professional Level
Once seen as just a high-tech resume, job-hunting platform, LinkedIn has expanded into a vital B2B marketing and promotional tool. Because LinkedIn’s professional focus is also built around personal relationships, the best use of the social media network is not just a company account, but also through profiles of leaders at your organization.
Read MoreBe a Modern Marketer. Repurpose Your Content Across Every Digital Platform.
Social media, blog posts, viral videos, infographics, recorded podcasts, live webinars, html newsletters…It is becoming clear that new digital media engagement is taking over more traditional marketing tactics. With all this change, it seems the number one issue is how to produce enough content efficiently to share online.
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