We Are Living in a Digital World, and Marketing to a Digital World
Last month I attended Digital Summit Atlanta with four dynamic women from Mopdog: Lauren Baldwin (account manager), Mirtha Vaca-Wilkens (account manager), Tricia Saul (senior art director) and Hannah Huie (account coordinator).
For two days, the summit offered more than 40 sessions about content strategies, social innovation, UX design, emerging mobile technologies and analytics by leading speakers from Twitter, Microsoft, CNN and Coca-Cola.
One great feature of this regional gathering—it was held in our backyard of Cobb County, at the Cobb Energy Performing Arts Centre on the Atlanta perimeter.
What were you most looking forward to when arriving at Digital Summit Atlanta?
Lauren
I have attended Digital Summit Atlanta twice before, so I was very excited to catch up again. Each time I walk away with valuable information.
Mirtha
It was a great chance to dig deeper on what relevant tools and trending strategy to recommend to our clients, straight from other experts in the industry. And on a personal note, I embrace any opportunity for professional growth.
Tricia
Although I mainly work in print design, I was most excited to attend presentations geared towards web marketing and advancements in user interface design.
Hannah
I was very intrigued by the agenda, but I honestly looked more at who was delivering the presentation than what they were speaking about.
What was the most important marketing strategy you learned at Digital Summit Atlanta?
Lauren
The presentations on email marketing really resonated with me, since I could easily apply it to communications I help craft at Mopdog. The information included design elements, like using large buttons to stand out as the call to action—directing a reader to an online, branded landing page or your company’s e-commerce website.
Mirtha
I was most intrigued by the “big data” conversation—how to collect information about a specific market and use targeted messaging to convert those numbers into customers. The overall message was not to communicate to the millions, but market to an individual with a personalized story.
Tricia
The message was clear—design for a smart phone, then work your way out to other devices, like tablets and personal computers. People are consistently on technology from the moment they wake up to bedtime. This rushing means that email communications and webpages need large header images with moving graphics, animation or video.
Hannah
The do’s and don’ts of formatting responsive, digital html emails. I have already applied these techniques to improve our email marketing for clients.
How does Mopdog benefit from being in Atlanta’s communication-savvy, innovative market?
Lauren
Atlanta is big enough to offer a large event. With our office located so near by, it is easy for Mopdog to take advantage of having Digital Summit at our fingertips. Collecting information in person is so much better than reading a blog or watching a webinar.
Mirtha
Atlanta is a technology hub for the South, which means our area is often the first to try innovative ideas. Mopdog is well positioned to assist the many Fortune 500 businesses in Atlanta on how to engage customers at the forefront of technology.
Tricia
The best aspect of being so close is the chance for networking. I stayed for the after-hours discussion to continue sharing about the ideas I collected in my notebook.
Hannah
Clients in and around Atlanta are aware of new technologies and embrace fresh marketing approaches. At Mopdog, we research new trends to deliver next generation solutions.
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