In terms of brand identity, the importance of utilizing outside professional market research—to find out who you are and where you are heading—cannot be over stressed. Discovering your new brand or further defining your existing brand is not possible without strategic analysis.

At Mopdog, we understand the pressure and excitement to develop new powerful imagery and messaging for your organization. But, no writing or designing should start without a clear direction. After all, you can’t create a solution, if you don’t understand the problem.

It takes thorough preparation to launch a successful brand or a focused campaign, in order to support organizational goals and overall growth. Before any new logos, taglines, business collateral or promotional materials are developed, in-depth research is needed to provide a better understanding of the current landscape.

 

Start Strategizing with Mopdog
Even if your company is not entirely rebranding, but wants to focus on a sales initiative or customer engagement, it is critical to have updated market information that is less than a year old. Don’t rely on past assumptions. Find out the facts about your competitive landscape.

• What is the size of the market?
• Is the industry expected to change?
• Is there an emerging market that is a better fit?
• Where is your organization currently positioned?

After finding your place, it is time to truly understand what you have to offer, in order to define your unique value propositions. This step might involve a firm, like Mopdog, contacting your audience (internal stakeholders, current customers and past clients) through online surveys, direct mail questionnaires, face-to-face focus groups or one-on-one telephone interviews.

These perception surveys should reveal:

• Your brand position and overall brand awareness.
• How effective your organization is at achieving expectations.
• Stakeholders’ perceptions of your products/services.
• Potential expansion of reach, both product/service line and customer base.

The responses, based on actual stakeholder experiences, are great resources for gathering testimonials, reviews, endorsements and case studies to use on your website and in marketing materials.

 

Get to Know the Competition
At Mopdog, we don’t shy away from the competition. In fact, we track them down. Our team of expert strategists break down the details of what your competitors are doing well and potential gaps. Our comprehensive research will show how your company’s offerings may be similar or different to what else is out in the market. This includes not only products, but also communication tactics and website functionality or features.

This market research should be done annually, with the goal of continuing to make improvements and adjustments (based on these real-time findings) to product development and sales training.

 

Go Out There and Sell Yourself
The objective of detailed, high-quality market research is to feel confident in how to describe your company to an exact audience. At a Mopdog strategy session, our team will take these metrics and form an action plan for marketing communications and advertising—online and in print.

Our final recommendations will assist you in creating strong brand positioning through consistent, credible messages and images. Our team will develop and implement a strategic marketing communications plan to:

• Best position your organization and prioritize key initiatives.
• Enhance your printed sales materials and website, with strong headlines and taglines.
• Design templates for email communications on important news and thought leadership.
• Create or update social media profiles with new logos and campaign themes.

 

Isn’t it time to know where you company is headed, who you are bringing along and how you are going to get there? Call 678.737.7325 today, and let Mopdog’s market research guide the way.