Mopdog Speaks Podcast and Toolkit: How to Respond During a Crisis

emergencyWe’ve all seen the lettering painted on bright red boxes: In case of emergency, break glass. But what if the emergency is a communications crisis at your company or organization—out of control and spreading like wildfire across the Internet?

Without a detailed crisis communications plan in place, your employees, stakeholders and clients might run for the nearest exit. Fortunately, Mopdog’s team of strategists has developed a communications response kit to use for a wide range of crises.


First Responders Must Assess the Situation
Is the crisis directly related to your company? Is this an emergency situation that can, or already is, impacting your business? Here are a few crisis events that could be detrimental to your brand:

  • Angry review, posted online, about your product.
  • Lawsuit being filed (e.g. a trademarked infringement case or sexual harassment claim).
  • Physical emergency at your business location.
  • Website hack or data breech.
  • Product recall.

These are all situations that require a planned response. Listen to the Mopdog Speaks Crisis Communications Podcast by our expert crisis communicators, Cheryl Musial and Mirtha Vaca-Wilkens, on how to get from the beginning to the end of a public relations emergency. Then use the Mopdog Tricks Response Kit as a strategic management tool at your organization.

Mopdog Speaks Podcast: Four Steps to Take Control of a Crisis


In case of emergency, don’t break the glass—call Mopdog at 678.737.7325.

Mopdog Tricks: Crisis Communication Response Kit

Mopdog Crisis Communications Response Kit


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William Musial
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Cheryl Musial
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