Once seen as just a high-tech resume, job-hunting platform, LinkedIn has expanded into a vital B2B marketing and promotional tool. Because LinkedIn’s professional focus is also built around personal relationships, the best use of the social media network is not just a company account, but also through profiles of leaders at your organization.

It is clear our clients at Mopdog want to enter into this quickly growing space, but are unsure of how to present themselves in the personal/business online environment. Tune into our webcast to:

• See how strategic activity on LinkedIn can help generate buzz (and leads) for your business.
• Learn how to craft unique thought leadership content to stand out as the go-to-source for industry insights.
• Hear directly from a Mopdog client about the giant following she has built by cultivating her online professional persona.

RSVP now for this complimentary webcast!

DATE:  Wednesday, April 22
TIME:   11 – 11:30 a.m. EDT
SIT:      Register Here

SPEAKER: Cheryl Musial, Chief Strategy Officer for Mopdog Creative + Strategy, has more than 25 years of experience in strategic planning, marketing communications, branding and sales generation. Cheryl Musical has honed a dynamic professional persona, while actively consulting for various local, regional, national and global companies, along with serving on numerous boards and non-profit organizations.

GUEST CLIENT SPEAKER: Lisa Thomson, Chief Marketing and Strategy Officer for Pathway Health, provides insight to post-acute care providers and professional associations on health care initiatives, regulatory changes and challenges to the industry. As part of the senior leadership team, Lisa Thomson has become a recognizable and trusted expert in the post-acute market.

Contact us with any questions about this webinar. Or for a preview on this topic, read a past blog written by Cheryl Musial, “The Social Network Making Business Personal—Are You Networking on LinkedIn?”