Be a Modern Marketer. Repurpose Your Content Across Every Digital Platform.
Social media, blog posts, viral videos, infographics, recorded podcasts, live webinars, html newsletters…It is becoming clear that new digital media engagement is taking over more traditional marketing tactics. With all this change, it seems the number one issue is how to produce enough content efficiently to share online.
In order to keep up with the overwhelming demand, the key is to create content that can be adjusted to match the focus and tone of each unique platform. Extending the life of one piece of original work or concept will save your company time and money. The key is to keep the information fresh, informative, directed to an exact audience and easy to share.
Mopdog’s Four Steps to Being a Modern Marketer
1. Define the subject matter.
Tackle at least an entire month in one strategy batch. One large, important topic can be the base that all messaging relates back to. Is that month tied to an issue, like breast cancer awareness or heart disease for a health care company? Is there a change in the industry, such as increasing regulations or new technology?
2. Say it more than once, in more than one way.
First, tackle your topic with at least one “thought leadership” blog from an expert in your organization. This piece should set the stage for why the issue is important, giving it relevance and perspective with an insider view.
Next, try creating a fresh and interesting way to discuss your topic. For example try creating a “tip sheet” that breaks down a complex problem into digestible, actionable items. Share the entire tip sheet in an html newsletter as an email blast to existing and potential clients. Then share these tips throughout the month on social media platforms.
3. Don’t be shy. Open up and get personal.
Every organization should promote when and where they can be seen. Each month, your blog should highlight any special events, conferences, trade shows, training or seminars your company is either attending or hosting. Include exact details and send them to your social media followers.
Give a behind-the-scenes look into your organization. Introduce new employees or share accomplishments by your staff. These stories will help you connect and leave an impression.
4. Talk about your success.
Your website or blog should have a dedicated space for case studies or a portfolio. This structured content will demonstrate how your company solves exact problems faced by real clients. Online case studies are a different way to share your services.
Tradeshow materials and sales teams may have already spelled out your offerings, but case studies deliver them in a new way. Case studies are not just about attracting new clients, but new business in general. Past clients may not realize they were having an issue, until they read about another person’s similar problem…and your company’s solution.
We Challenge Our Clients to Lead by Example
One of our clients has really stood out by sharing engaging content on their website, html newsletters and social media profiles. Wineteer Construction, a remodeling company at its finest, specializes in both commercial and residential renovation and restoration projects with an emphasis on beautiful design, high-quality products and skilled craftsmanship.
Read a recent blog post about an important industry show Wineteer Construction attended, and how their participation helped a great cause. — A Wineteer Construction Company, LifeWise Renovations, Custom Builds Doghouse to Support KC Pet Project
Also, check out a batch of blog posts about an exciting remodeling project that Wineteer Construction led, including weekly updates and behind-the-scene pictures. — Final Week: Wineteer Makes L’Cove the Spot to See and Be Seen
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3104 Creekside Village Drive, Suite 507, Kennesaw, GA 30144
New Business
William Musial
[email protected]
678-737-7333
Media Relations
Cheryl Musial
[email protected]
678-737-7325