Creative
Creative Coffee Flavors With Aroma Ridge
At Mopdog Creative + Strategy, we pride ourselves not only on the quality of work we put into each project, but also on the excellent companies and clientele we get to work with. It’s always a huge joy for us to work on exciting projects, and over these past few months, we’ve had the opportunity…
Read MoreI Dream in VR
I looked down at the busy streets below me. I was standing on roof of an abnormally tall building, looking over the edge at New York City living below me. The idea that people look like ants from this high up is totally untrue. The cars look like ants. The people were practically indiscernible. I…
Read MoreSuccessful Event Execution: Warm Welcome, Grateful Goodbye
The Diamond Blackfan Anemia Foundation (DBAF) recently held the 14th International Consensus Conference. The bi-annual event brings together scientists, researchers and academics from all over the world who are focused on identifying therapies and strategies to improve the quality of life for patients and families facing this rare bone marrow disorder which leads to a…
Read MoreSocial Commerce: Making Social Media Work For You
Here in 2016, we’ve finally reached a time when the “what if” of social media platforms have seemingly dissipated. No one’s wondering whether Facebook will become the new Myspace or if Google+ will catch on, and more importantly, we finally understand how we can use the established tools in front of us. While most businesses…
Read More‘Star Wars: The Fanbase Awakens’
To many movie fans, Christmas is coming twice in December. A week before ol’ Kris Kringle climbs down chimneys across the globe, a brand new Star Wars movie will be arriving in theaters everywhere. Of course, this isn’t exactly news to most people. Movie fans have been buzzing about Star Wars: The Force Awakens since…
Read MoreAre you haunted by live video apps? Let Mopdog ease your streaming fears.
From Red Bull to General Electric to Adidas, major companies are streaming live video across newly emerging social media platforms to promote product releases, event sponsorships, celebrity endorsements, expert Q&As and behind-the-scenes reveals. But, delving into this viral realm can be spooky for some marketing agencies and small companies. Live video streaming can be a…
Read MoreMopdog & Raising Help Artist Chalks Up Success to the Great Community
This month, the Raising Help team of strategists was very excited to support the Marietta/Cobb Museum of Art, who is dedicated to building community through art. Powered by the creative designers at the partner company Mopdog Creative + Strategy, Raising Help provided probono promotional support for the Marietta Chalktoberfest. The team crafted a strategy plan…
Read MoreGive Your Brand Real Presence, After Extensive Market Research
In terms of brand identity, the importance of utilizing outside professional market research—to find out who you are and where you are heading—cannot be over stressed. Discovering your new brand or further defining your existing brand is not possible without strategic analysis. At Mopdog, we understand the pressure and excitement to develop new powerful imagery…
Read MoreWhose the dog with all the fans, who travels the world to far off lands? It’s Moppy!
The entire team quickly realized a cartoon mascot was an excellent way to increase visibility for any company. And, consistently producing these types of pieces was the best way for the creatives at Mopdog to showcase our capability and for our strategists to shine at implementation.
Read MoreA little personification goes a long way. And, Mopdog can provide that friendly face.
At Mopdog, our multimedia directors and expert marketing strategists know the best way to share a company’s brand identity and direct messaging to customers is through a persona.
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