Successful Event Execution: Warm Welcome, Grateful Goodbye

The Diamond Blackfan Anemia Foundation (DBAF) recently held the 14th International Consensus Conference. The bi-annual event brings together scientists, researchers and academics from all over the world who are focused on identifying therapies and strategies to improve the quality of life for patients and families facing this rare bone marrow disorder which leads to a shortage of red blood cells. Mopdog was excited to assist with the planning, creative execution and event management of this first class event.

Brand is Center StageDBA_2016_MENU_PRINT
The DBAF team wanted a distinctive event look tied to both their brand and the event’s tagline: We all have a wish…to see the future. Since most of the conference would be focused on scientific experts sharing their research and data, the Foundation team felt it critical to make the “human story of DBA” a subtle, recurring theme throughout the 2-day event.

Mopdog shared several visual concepts for the Foundation’s consideration. A series of black and white photos of children blowing bubbles was chosen as the visual centerpiece. These candid, everyday visuals of child’s play are a nod to the Foundation’s main brand and provided a subtle, yet powerful counterbalance to the DBA_2016_Poster_PRINTcomplex science. Furthermore, the photos were a reminder to event attendees of the critical role each one of them plays in the battle against DBA.

A Warm Welcome
The first impression is always the most important. Mopdog’s signature “warm welcome” package hit the mark. A VIP check-in table was set up in the hotel lobby. A DBA Foundation member was there to greet guests as they arrived and shared a box full of Georgia-grown goodies. Mopdog’s Chief Strategist, Cheryl Musial, was on hand during the entire event to provide ongoing counsel and direction.

Meeting Highlights

  • Since the meeting is held bi-annually, many of the invited guests were eager to reconnect with colleagues. A kick-off cocktail hour and dinner were the perfect venue for this casual, but important exchange.
  • DBA_Meeting Booklet_PRINTThe Mopdog team worked on a 65-page program book for all attendees featuring scientific abstracts, event agenda, a directory and stories about the keynote speakers. Each piece was carefully updated to match the overall look and feel of the event.
  • Two guests were recognized with the “Superhero Awards” for their critical contributions to the understanding of DBA. Mopdog designed posters featuring the winners as superheroes. The concept added a light, fun element to the evening.

As a grateful goodbye to all event guests, the DBA Foundation team collaborated with Mopdog on the creation of a four-minute video, presented at the closing of the event. The video featured pictures from the event interspersed with images of the many living with DBA. “My Wish” by Rascal Flatts was used as the video’s music bed. The finished piece delivered a final powerful message:

My wish, for you, is that this life becomes all that you want it to,
Your dreams stay big, your worries stay small,
You never need to carry more than you can hold,
And while you’re out there getting where you’re getting to,
I hope you know somebody loves you, and wants the same things too,
Yeah, this, is my wish.”

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