I Dream in VR

I looked down at the busy streets below me. I was standing on roof of an abnormally tall building, looking over the edge at New York City living below me. The idea that people look like ants from this high up is totally untrue. The cars look like ants. The people were practically indiscernible. I looked straight ahead, where a long wire stood stretched across the two towers. Without the option of turning back, I stepped out onto the wire in order to cross the gap between the Twin Towers. This was my first experience with Virtual Reality.shutterstock_291241607

None of the things I described were actually happening to me, of course, but because I had a screen so close to my face, and my point of view would shift with every turn of my head, it certainly felt like it was real at times. This particular segment, which served as an advertisement for the Robert Zemeckis movie, The Walk, and the feeling it gave me both represent the whole point of VR.

Virtual Reality systems have been in public conversation in the last few years mostly in part due to the Oculus Rift, but now that the system has been released, VR could be on its way to becoming the next big thing in 2016. In addition to the Oculus Rift’s release at a hefty $599, competitors have been quick to get their products out. PlayStation will be releasing its own VR headset in October at a price point of $399, Samsung’s Gear VR is already available for $99 and even Google has thrown its hat into the ring (in the most minimal way possible) with Cardboard, which starts at only $15.

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But while VR has clear implications for the fields of gaming and entertainment, what could it possibly mean (if anything) for business? Plenty, as a matter of fact. VR doesn’t just represent new frontiers for multi-media; it represents opportunities for businesses to take something people currently enjoy in most all its forms and turn it into a tool for reaching people who wouldn’t normally be reached. VR is currently in the same stage that movies were in at their inception: everything, even the shortest video, is considered awesome. With VR, you can put out interactive product reviews, specified education training and even host in-house VR conference calls. Most notably, companies with products difficult to haul out to trade shows are starting to go with the cheaper alternative of providing a VR 360 degree demo at their booth. Outside of these applications, businesses are still exploring opportunities to create quality content and videos, but progress is slow because no one has ever thought of this type of technology before.

While the potential for business to be conducted in a VR setting, it is something that is – as of yet – untested, considering how new much of this technology is. Could it be the future of doing business? Maybe. But what works in an entertainment setting won’t always work in a corporate setting, and only response and experimentation will uncover the answer to this question. With the current state of “new” that VR is in, now is the time to do just that.

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