News
Cobb In Focus with Raising Help
A big thank you to Cobb In Focus for featuring Raising Help and Good Dog Fund in the May-June issue. The goal of Raising Help is to help do-gooders do more, and with its help, Good Dog can support those who have the greatest need. Being featured alongside other incredible do-gooders in the Cobb area is an…
Read MoreThe Science of Making An Impact
As quoted from John Maxwell, “Leaders become great, not because of their power, but because of their ability to empower others.” That is exactly what our Chief Strategy Officer and chief do-gooder is helping to do behind the scenes at Ford Elementary School. Almost a decade ago, Cheryl helped to lead the charge with a…
Read MoreSeasons Greetings from Mopdog!
We know everyone goes a bit crazy during the holiday season. As a matter of fact, 92% of Americans celebrate Christmas. So just how crazy do people go for it? 15.4% of retailers begin their Christmas promotions on October 1. Around 5,800 people end up in the ER after suffering injuries from holiday decorating.…
Read MoreTeamwork Makes the Stream Work: Periscope vs. Meerkat
As we’ve become more dependent on mobile technology, app-based marketing has become just as important as print or online marketing. This year, the “new big thing” was mobile streaming technology. Q1 of 2015 saw the rise of startups such as Meerkat and Periscope apps that allow people to live-stream major events or updates from their…
Read MoreAre you haunted by live video apps? Let Mopdog ease your streaming fears.
From Red Bull to General Electric to Adidas, major companies are streaming live video across newly emerging social media platforms to promote product releases, event sponsorships, celebrity endorsements, expert Q&As and behind-the-scenes reveals. But, delving into this viral realm can be spooky for some marketing agencies and small companies. Live video streaming can be a…
Read MoreMopdog & Raising Help Artist Chalks Up Success to the Great Community
This month, the Raising Help team of strategists was very excited to support the Marietta/Cobb Museum of Art, who is dedicated to building community through art. Powered by the creative designers at the partner company Mopdog Creative + Strategy, Raising Help provided probono promotional support for the Marietta Chalktoberfest. The team crafted a strategy plan…
Read MoreRaising Help to Provide Strategic Advisory Services to Nonprofits
Mopdog Creative + Strategy Founder Starts Business to Support Charities Mopdog Creative + Strategy (Mopdog), a full-service agency that provides marketing, advertising and communications solutions, is pleased to announce the launch of a spin-off business, Raising Help, LLC, a strategic advisory company that empowers nonprofits with talent and expertise to build a brand, raise awareness,…
Read MoreHealth Care Expertise + Online Marketing Strategy = 2015 SMASH Presentation
I am thrilled to be speaking at the Senior Care Marketing Sales Summit (2015 SMASH) in Chicago. As Chief Strategy Officer for Mopdog Creative + Strategy, this is a great opportunity for me to share leadership insights about marketing and communications strategy, specific to the senior living, long-term and post-acute care, and home health industries.…
Read MoreMopdog’s Trailblazer Trains for an Appalachian Climb
The blistered heels and strained calves I earned with each climb this weekend has brought me one step closer to my next goal. Starting on Oct. 9, I will be participating in the 2nd Annual Slackpack the Entire Georgia AT event. I will travel with a group of 21 people, as we climb close to 85 miles in six days, staying in hiker hostels each night!
Read MoreMopdog Warns Clients to Take Action and Avoid Dire Consequences
We know. It seems like only yesterday Mopdog was advising clients about the latest update to WordPress. But this week, version 4.2.3 became available, which fixes 20 bugs from version 4.2. The WordPress 4.2.3 Security and Maintenance Release states, “WordPress versions 4.2.2 and earlier are affected by a cross-site scripting vulnerability, which could allow users…
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