Strategy
Health Care Expertise + Online Marketing Strategy = 2015 SMASH Presentation
I am thrilled to be speaking at the Senior Care Marketing Sales Summit (2015 SMASH) in Chicago. As Chief Strategy Officer for Mopdog Creative + Strategy, this is a great opportunity for me to share leadership insights about marketing and communications strategy, specific to the senior living, long-term and post-acute care, and home health industries.…
Read MoreDragon Con Marketing 101: Everything Is Branded and Ready to Sell
And now, for the strangest sentence I have ever written: This past weekend, I saw a Stormtrooper from Star Wars playing a game of Yahtzee with a masked super villain, Spider-Man, a character from Game of Thrones and a human-sized raccoon.
Read MoreMopdog Speaks Podcast and Toolkit: How to Respond During a Crisis
We’ve all seen the lettering painted on bright red boxes: In case of emergency, break glass. But what if the emergency is a communications crisis at your company or organization—out of control and spreading like wildfire across the Internet? Without a detailed crisis communications plan in place, your employees, stakeholders and clients might run for…
Read MoreGive Your Brand Real Presence, After Extensive Market Research
In terms of brand identity, the importance of utilizing outside professional market research—to find out who you are and where you are heading—cannot be over stressed. Discovering your new brand or further defining your existing brand is not possible without strategic analysis. At Mopdog, we understand the pressure and excitement to develop new powerful imagery…
Read MoreWhose the dog with all the fans, who travels the world to far off lands? It’s Moppy!
The entire team quickly realized a cartoon mascot was an excellent way to increase visibility for any company. And, consistently producing these types of pieces was the best way for the creatives at Mopdog to showcase our capability and for our strategists to shine at implementation.
Read MoreA little personification goes a long way. And, Mopdog can provide that friendly face.
At Mopdog, our multimedia directors and expert marketing strategists know the best way to share a company’s brand identity and direct messaging to customers is through a persona.
Read MoreIt Pays to be Social with Your Advertising
In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28%. “Social media—advertising on sites like Facebook and Twitter—will see the most growth at 31% this year, followed by video (29%) and mobile (20%),” according to an article by Ingrid Luden of TechCrunch.…
Read MoreRate Your Advertising Efforts. Mopdog Breaks Down Media Buying and Ad Production.
In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28 percent. The only category on the decline is print, which held on to just 15%.
Still, print advertisements are a benefit for local service companies, who are looking for a good deal and a chance to gain a large share of attention, as other businesses drop out of this space.
Read MoreTake Away Some Gifting Advice on National Give Something Away Day
Hold on tight to that silly plush toy, playful squeeze ball or perfect free writing pen on your office desk…because today is National Give Something Away Day.
Read MoreFive Steps to Walk the Tightrope: Sending a Press Release on the Wire
Preparing a press release can feel like walking a tight rope: Is the content error free? Is the release formatted properly? With guidance by expert strategists at Mopdog, you can safely traverse crafting a press release in five steps—and get to the other side in style.
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