Posts by Cheryl
Guidelines on legitimate email marketing practices
There it is, another email in your inbox. Do you immediately hit delete, open it and then delete or open and read it? If you opened the email, that’s at least a good start for the company that sent it to you. In a recent study MailChimp discovered that open rates ranged from 93 to…
Read More3 common marketing mistakes you might be making
In today’s world we have access to a plethora of tools for improving marketing techniques, but these tools are essentially ineffective without first mastering the basics. Some marketers are pouring money into the budget but aren’t seeing the ROI they expected. Now what? Go back to what’s important and start there. If you’re making one…
Read MoreHow to bring your email design into 2014
Studies done throughout 2013 show that email marketing still beats out Twitter and Facebook when it comes to attracting new customers and that those customers tend to shop and spend more via email than another other platform. Understanding that email marketing is still an important component to any marketing strategy is only one step in…
Read MoreSNOW ANGELS
The last few days have reminded me that there is more good in the world than bad. Times of chaos bring out the worst in some, however, the best in the majority of those surrounding us all. I witnessed so many helping complete strangers in need…all because of the goodness in their heart. This was…
Read MoreWhen is the best time to send HTML emails?
You’ve drafted the copy, laid out the design and uploaded your lists. Now all you have to do is schedule the best time for your email to go out. Simple, right? Not necessarily. To schedule at the optimal time, first you need to determine what that time is. Picking the best time to send out…
Read MoreOur Oscar Experience
Part of the Mopdog team attended Oscar Experience 2013, the only Academy-sanctioned viewing party in Georgia. Hosted by The Center for Family Resources, the Oscar viewing party benefits Cobb County families in need by raising money to provide much needed resources. During the event, the team enjoyed dinner, silent and live auctions and watched the 85th Academy Awards. Congratulations to The Center…
Read MoreHappy Thanksgiving!
The team at Mopdog would like to wish our followers a very Happy Thanksgiving!
Read MoreLearning each other's personalities
What a fun day at the office! We had an exciting visit from Linda Beggs, trainer/facilitator of Linda Beggs Associates. At our office we work closely together when it comes to our projects and our clients. In order to better understand each person’s individual communication style we all took a personality assessment, the Myers-Briggs Type Indicator©.…
Read MoreVote Now – Make Swift-Cantrell America's Park!
Coca-Cola is calling people out to their favorite park to vote this summer in the third-annual America Is Your Park campaign. Your vote can help your favorite park win the title of “America’s Favorite Park” and a $100,000 recreation grant from Coca-Cola. The winners receive big time prizes! 1st- $100,000 2nd- $50,000 3rd- $25,000 Mopdog had a…
Read MoreMopdog presents to Georgia Hospice and Palliative Care (GHPCO)
Today, Cheryl Musial, RN, BSN – Marketing/Strategy presented to attendees at the annual GHPCO conference in Athens, Georgia.
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