Posts by bill mopdog
The Science of Making An Impact
As quoted from John Maxwell, “Leaders become great, not because of their power, but because of their ability to empower others.” That is exactly what our Chief Strategy Officer and chief do-gooder is helping to do behind the scenes at Ford Elementary School. Almost a decade ago, Cheryl helped to lead the charge with a…
Read MoreRaising Help to Provide Strategic Advisory Services to Nonprofits
Mopdog Creative + Strategy Founder Starts Business to Support Charities Mopdog Creative + Strategy (Mopdog), a full-service agency that provides marketing, advertising and communications solutions, is pleased to announce the launch of a spin-off business, Raising Help, LLC, a strategic advisory company that empowers nonprofits with talent and expertise to build a brand, raise awareness,…
Read MoreA little personification goes a long way. And, Mopdog can provide that friendly face.
At Mopdog, our multimedia directors and expert marketing strategists know the best way to share a company’s brand identity and direct messaging to customers is through a persona.
Read MoreMopdog Productions Skillfully Mix Video, Animation and Sound
If content is king, than video is a vixen—visually appealing to get all the attention. The amount of footage rolling across the Internet and, more importantly, the rate of online video viewership has risen sharply this year. In 2012, video traffic already accounted for 57 percent of all Internet activity, and analysts project that number to rise to 69 percent by 2017.
Read MoreGoogle’s Judgment Day Has Arrived. Will Your Website Pass the Mobile Test?
On April 21, Google amped up the pressure on businesses to cater to the ever-growing, on-the-go market. From this point on, the leading search engine will strong arm webmasters to create dynamic websites that are mobile-friendly, or else face the agony of their company possibly being found on page two or beyond of search results.
Read MoreMopdog Shares Its App-titude!
Mopdog was brought in by HealthLink Dimensions, after the creation of the mobile app to market the product for a successful launch. Mopdog crafted the marketing artwork for the connector, including an app logo and ad featured on the Concur App Center.
Read MoreWhat Collateral Is Fit to Print?
Four-fifths (79 percent) of consumers will act on direct mail immediately, compared to only 45 percent who say they deal with email straightaway,” according to the Chief Marketing Officer (CMO) Council. These printed pieces have a great likelihood of immediately resonating a campaign message or brand identity, directed as a one-on-one conversation, to your audience.
Read MoreInstagram: Behind the Scenes Branding
By design, the social media go-to-source for sharing photos taken with mobile devices, Instagram, ensures an actual person must be behind the capturing and posting of a carefully crafted image. In a Business Insider piece, Taylor Lorenz quotes Instagram’s community guidelines, “We ask that you keep your interactions on Instagram meaningful and genuine.”
Read MoreDon’t over complicate a marketing plan. Start with a great email campaign.
Sometimes teaching an old dog new tricks is not necessary. Industry experts, including our Mopdog content strategists, have seen great marketing results by relying on well-targeted email campaigns–one of the oldest tricks in the book. Studies show email newsletters are often the best way to reach a company’s exact audience. According to the piece “Is…
Read MoreMopdog Supports Local Giving Campaign
A season filled with of crisp autumn air and pumpkin-flavored treats means it is time for Cobb County to rally behind The Center for Family Resources’ Thanks for Giving Campaign. This year marks the 29th year of the annual charity campaign by The CFR, a nonprofit organization that works to stabilize and empower families so…
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