Strategy
What’s Trending in 2017?
At the beginning of each calendar year, those involved in the marketing industry like to look ahead and assess what trends could become potential staples of the year ahead. Now that we are several months into 2017, we figured it would be beneficial to take a look the year so far and re-evaluate which trends…
Read MoreWhy Be Social?
It’s easy to look at all of the companies participating on social media and wonder why they feel the need to be on platforms such as Facebook, Twitter, LinkedIn and Instagram. With all of the clutter and conversation that takes place minute by minute, are any businesses actually gaining from their time on social media?…
Read MorePreparing for Spring Training
While most are getting ready to attend baseball games, we’re getting companies ready for the season! How so? One of our clients, Futren Corporation, is launching a campaign to attract members to tailgate with one of their clubs (The Georgian Club) before the game. Stepping up to bat, we have enjoyed working alongside them, breathing…
Read MoreLet Your Company Spring Forward
The sun is shining. The flowers are blooming. The clocks are springing forward, and your company should, too! Our whole reason for being at Mopdog is to help companies like yours in all things marketing and advertising. Whether you just need help with planning and holding events, designing print or digital ads, creating video advertising…
Read MoreSleep Better…Work Better
It’s the middle of the work week. You’re already exhausted, dreaming about the weekend while at work. Then you start noticing that you are actually nodding off because you have been staying at work late and not sleeping well. It’s National Sleep Awareness Week, and we want to help raise awareness…
Read MoreShould You Go Live?
As soon as a new feature on social media comes out, it’s easy to get wrapped up in the excitement and forget to think about if using the feature is benefitting your company’s brand in any way. One of the newest examples of this is Facebook Live. Implemented into the platform last year, individuals and…
Read MoreSo You Want to Sell on Social Media…
With social media as popular as it is in our world today, selling on popular platforms like Facebook, Twitter, Instagram, Pinterest and more can be very beneficial. Consumers are more likely to go to your website seen on a post as they scan their news feeds. But how can you use social media to sell…
Read MoreWhat Visual Storytelling Can Do For You
Have you ever opened a textbook or manual to find pages filled with only text? It can be pretty overwhelming, and it might make you feel completely unmotivated to scour through the information on the page, even if it is valuable. This same feeling can happen with online marketing, too! When you write full pages…
Read MoreNew Year, New You!
Hey, do you remember 2016? Neither do we, because it’s 2017 now and everything has changed! Okay, so not everything has changed, but your marketing strategy for the New Year definitely can! No matter how 2016 went for your business, there’s a couple of different ways you can keep your marketing on track…or get it…
Read MoreMobility for All
In today’s day and age, your brand could be seriously suffering if it’s not well optimized for mobile devices. Almost everyone has a smartphone of some sorts, and the number of people who own tablets is going up every day. In addition, changes in technology have changed our expectations so that we expect everything…
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