Our Blog

Five Steps to Walk the Tightrope: Sending a Press Release on the Wire

Jun 25, 2015

Preparing a press release can feel like walking a tight rope: Is the content error free? Is the release formatted properly? With guidance by expert strategists at Mopdog, you can safely traverse crafting a press release in five steps—and get to the other side in style.

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Mopdog Orders a Fiesta for Bert’s Big Adventure

Jun 24, 2015

Moe’s Southwest Grill catered our lunch with their “Make Your Own Taco Bar.” Every Wednesday in June, Moe’s donated 10 percent of every purchase to Bert’s Big Adventure—a nonprofit that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families.

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I Survived New York and All I Got Were These Beautiful Photos

Jun 17, 2015

It’s been a few years since I’ve traveled to New York, and I’ve never visited…

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Ten Years on Top

Jun 15, 2015

For the 10th year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.

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We Are Living in a Digital World, and Marketing to a Digital World

Jun 12, 2015

Last month Mopdog attended Digital Summit Atlanta. For two days, the summit offered more than 40 sessions about content strategies, social innovation, UX design, emerging mobile technologies and analytics by leading speakers from Twitter, Microsoft, CNN and Coca-Cola.

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Chris (The Intern) Goes to London

Jun 11, 2015

London has so much to offer, and I barely scratched the surface with this visit. Still, the entire journey was a truly memorable experience.

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Boys & Girls Clubs ‘Open the Door’ to Great Work by Mopdog

Jun 9, 2015

In the last few months, the partnership between Mopdog and the Boys & Girls Clubs of Metro Atlanta (BGCMA) has truly blossomed. Mopdog has provided creative expertise in collaboration with leaders from several departments at BGCMA—fundraising, marketing, special events, resource development and programming. The focus has largely been on infusing a new look cohesively throughout every piece of collateral, based on the ‘Open the Door to Possibilities’ theme. Our professionally designed pieces have been used to craft direct mail pieces (newsletters, invites and donation cards) and event signage for an annual fundraiser.

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Special Delivery: Mopdog Puts It All Down On Paper

May 26, 2015

Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”

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Silence is golden…sometimes.

May 18, 2015

Out of our entire dog pack, Mopdog Intern Chris Vroman is often the perfect man…

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Mopdog Recognized for Distinguished Leadership, Ranks in Top 25 Cobb Small Businesses

May 14, 2015

For the tenth year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.

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Our Viral Video Director Is Ready for His Close Up

May 14, 2015

The project started as a mission for our internal team to stretch our creativity. Our CEO and creative director, Bill Musial, always says he hires experienced marketing professionals, so Mopdog can create, develop and promote out-of-the-box ideas for ourselves, and similar solutions for our clients.

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Your Employees Should Be Your Best Brand Advocates

May 13, 2015

Motivating even a majority of your employees to share information about your company online can be tricky; so your communications staff must make it easy for them. Create insightful or fun social media teasers that any employee can quickly tweak when sharing to their personal network of friends, family members and former colleagues.

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Join In on the Fun for National Limerick Day!

May 12, 2015

A limerick is a short, nonsensical poem that is meant to invoke humor. Limericks are set up in a simple rhyming structure—AABBA—making it easy for anyone to write one! At Mopdog, our graphic designers are constantly challenged to create fun illustrations. But this time, it was our writing staff’s turn to stretch our creative muscles.

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Update WordPress Today to Avoid Future Hacks

May 11, 2015

Like many aspects of technical maintenance—backing up your system or increasing server space—the critical need for running updates on your WordPress website is only obvious when it is too late, and a hack has already occurred!

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Mopdog Productions Skillfully Mix Video, Animation and Sound

May 8, 2015

If content is king, than video is a vixen—visually appealing to get all the attention. The amount of footage rolling across the Internet and, more importantly, the rate of online video viewership has risen sharply this year. In 2012, video traffic already accounted for 57 percent of all Internet activity, and analysts project that number to rise to 69 percent by 2017.

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Google’s Judgment Day Has Arrived. Will Your Website Pass the Mobile Test?

Apr 24, 2015

On April 21, Google amped up the pressure on businesses to cater to the ever-growing, on-the-go market. From this point on, the leading search engine will strong arm webmasters to create dynamic websites that are mobile-friendly, or else face the agony of their company possibly being found on page two or beyond of search results.

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Mopdog Shares Its App-titude!

Apr 21, 2015

Mopdog was brought in by HealthLink Dimensions, after the creation of the mobile app to market the product for a successful launch. Mopdog crafted the marketing artwork for the connector, including an app logo and ad featured on the Concur App Center.

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Take Your Online Persona to a Professional Level

Apr 13, 2015

Once seen as just a high-tech resume, job-hunting platform, LinkedIn has expanded into a vital B2B marketing and promotional tool. Because LinkedIn’s professional focus is also built around personal relationships, the best use of the social media network is not just a company account, but also through profiles of leaders at your organization.

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Mopdog’s In-House Fashionistas Share Style Secrets for Any Professional

Apr 9, 2015

You may have a clear since of style, but is your look coming through as a successful personal brand? It is important in the professional world to take an honest look at how colleagues and clients see you, and ultimately quickly view your skill level. In this day in age, the business side of yourself is not always presented in person, but often as an online persona.

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Mopdog Client Awarded for Excellence in Communication

Apr 7, 2015

Mopdog Creative + Strategy helped Cobb EMC nab two Silver Awards (Best Annual Report to Members and Best Special Publication—Large) for our work on the 2014 Annual Report and the Storm Safety Guide.

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How many interns does it take to change a light bulb?

Mar 31, 2015

Out of our entire dog pack, Mopdog Intern Chris Vroman is often the perfect man for any job. To show the world a bit of Chris’ irreplaceable, raw talent, our in-house video production team created a video series with our intern at his finest.

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Boys & Girls Clubs of Metro Atlanta Selects Mopdog as Exclusive Design Firm

Mar 27, 2015

Boys & Girls Clubs of Metro Atlanta (BGCMA) recently awarded Mopdog Creative + Strategy (Mopdog)…

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SEO Positioning Is a Dogfight between You and Competitors

Mar 25, 2015

Search Engine Optimization (SEO) is the practice of making a website easier to find via an online search. There are billions of web pages on the Internet, so how does your website attract new clients amongst all those click-craving competitors?

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We Would Love to Hear from You.

3104 Creekside Village Drive, Suite 507, Kennesaw, GA 30144

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New Business

William Musial
[email protected]
678-737-7333

Media Relations

Cheryl Musial
[email protected]
678-737-7325