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In marketing and communications, having in place a way to measure the performance and success of the different platforms and campaigns that are developed is imperative to shaping the overall strategy moving forward. Analytics provide essential data to understand audience behaviors and measure conversions by means of site clicks, submit buttons and more. Social Media Analytics Benefits For social media,…
Podcasts have witnessed a remarkable surge in popularity, captivating audiences worldwide with their diverse range of topics and immersive audio experiences. Thanks to their accessibility and convenience, listeners can tune in during commutes, workouts, or daily chores, forging a deep connection between hosts and audiences. As influential figures and experts join the podcasting realm, these audio shows have become an…
Today is World Emoji Day, and we are celebrating the fun Internet characters that have changed the way we all communicate. Did you know? The average person doesn’t go a day without using an emoji in their digital communications. The reality is graphics have been used in communication for a long time, but in the early 1990s’ the use of numbers,…
We are proud to support O’Dell O’Neal, Hungerford, and Blanchard as a Mopdog client. The law firm has established themselves as a pillar in the Cobb community through their legal services and community engagement. Recently receiving several Best of Cobb Awards for the fifth consecutive year is a testament to their outstanding performance and unwavering dedication to excellence. At Mopdog,…
SEO or Search Engine Optimization is a set of processes with the goal of improving your website’s visibility in search engines. SEO helps with organic traffic, so when users are searching online for a product or service that your organization offers, good SEO will increase the chances of your site showing up as one of the first listed under the…
It’s spring cleaning time at the doghouse, and we are excited to pass on some of our favorite marketing spring cleaning tips and tricks to help your organization stay on track Re-evaluate Social Media Access Ensure those who no longer need access to your social accounts get removed Add additional access for those who need it Security is key—consider updating…
As marketers, we rely heavily on data to better understand how audiences interact with our work, including our communication channels—website, social platforms, etc. For website information, Google Analytics has proven to be an insightful and user-friendly tool for understanding the state of a website and its components, and it is a tool our clients’ sites use. Over the past few…
It’s the holiday season, one of the pack’s favorite times of the year. Recently, we gathered to celebrate our team, the end of the year, and Questions: Yummiest Christmas cookie? Favorite holiday movie? Best gift you’ve ever received? Answers: Bill I love my Grandma Viv’s Butter tarts. The family only makes them for the holidays. It’s a Wonderful Life Rock’M…
The pack got together to share about what we are thankful for as well as our Thanksgiving traditions—creative + strategy edition. Check out what everyone at Mopdog had to say: What are some of your Thanksgiving family traditions? Topdog: My Grandma Viv used to make butter tarts every Thanksgiving, and now Cheryl does. They are truly a piece of heaven.…
Chalktoberfest is an excellent start to the fall season, and our pack was very excited to support this wonderful event. To begin, our former pack member Adam Stephenson participated as one of the chalk artists, representing Mopdog with a beautiful, colorful and intricate chalk drawing. Our pack also provided design services for Chalktoberfest’s signage at no cost, a tradition we…