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Creative Coffee Flavors With Aroma Ridge

Jul 1, 2016

At Mopdog Creative + Strategy, we pride ourselves not only on the quality of work…

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Algorithms Galore

Jun 22, 2016

Over the span of its existence, Facebook has made a habit of updating its website…

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Cobb In Focus with Raising Help

Jun 7, 2016

A big thank you to Cobb In Focus for featuring Raising Help and Good Dog Fund in…

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The Science of Making An Impact

May 19, 2016

As quoted from John Maxwell, “Leaders become great, not because of their power, but because…

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I Dream in VR

May 3, 2016

I looked down at the busy streets below me. I was standing on roof of…

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Successful Event Execution: Warm Welcome, Grateful Goodbye

Mar 29, 2016

The Diamond Blackfan Anemia Foundation (DBAF) recently held the 14th International Consensus Conference. The bi-annual…

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Social Commerce: Making Social Media Work For You

Feb 4, 2016

Here in 2016, we’ve finally reached a time when the “what if” of social media…

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Seasons Greetings from Mopdog!

Dec 22, 2015

We know everyone goes a bit crazy during the holiday season. As a matter of…

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Teamwork Makes the Stream Work: Periscope vs. Meerkat

Dec 16, 2015

As we’ve become more dependent on mobile technology, app-based marketing has become just as important…

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‘Star Wars: The Fanbase Awakens’

Nov 16, 2015

To many movie fans, Christmas is coming twice in December. A week before ol’ Kris…

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Are you haunted by live video apps? Let Mopdog ease your streaming fears.

Oct 27, 2015

From Red Bull to General Electric to Adidas, major companies are streaming live video across…

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Moppy and I Tackle an Appalachian Journey—205,485 Steps at a Time

Oct 26, 2015

This month, I took time off from my duties as senior art director for Mopdog…

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Mopdog & Raising Help Artist Chalks Up Success to the Great Community

Oct 20, 2015

This month, the Raising Help team of strategists was very excited to support the Marietta/Cobb…

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Raising Help to Provide Strategic Advisory Services to Nonprofits

Oct 14, 2015

Mopdog Creative + Strategy Founder Starts Business to Support Charities Mopdog Creative + Strategy (Mopdog),…

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Health Care Expertise + Online Marketing Strategy = 2015 SMASH Presentation

Oct 14, 2015

I am thrilled to be speaking at the Senior Care Marketing Sales Summit (2015 SMASH)…

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Mopdog’s Trailblazer Trains for an Appalachian Climb

Sep 16, 2015

The blistered heels and strained calves I earned with each climb this weekend has brought me one step closer to my next goal. Starting on Oct. 9, I will be participating in the 2nd Annual Slackpack the Entire Georgia AT event. I will travel with a group of 21 people, as we climb close to 85 miles in six days, staying in hiker hostels each night!

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Dragon Con Marketing 101: Everything Is Branded and Ready to Sell

Sep 10, 2015

And now, for the strangest sentence I have ever written: This past weekend, I saw a Stormtrooper from Star Wars playing a game of Yahtzee with a masked super villain, Spider-Man, a character from Game of Thrones and a human-sized raccoon.

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Mopdog Speaks Podcast and Toolkit: How to Respond During a Crisis

Sep 1, 2015

We’ve all seen the lettering painted on bright red boxes: In case of emergency, break…

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Give Your Brand Real Presence, After Extensive Market Research

Aug 18, 2015

In terms of brand identity, the importance of utilizing outside professional market research—to find out…

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Whose the dog with all the fans, who travels the world to far off lands? It’s Moppy!

Jul 28, 2015

The entire team quickly realized a cartoon mascot was an excellent way to increase visibility for any company. And, consistently producing these types of pieces was the best way for the creatives at Mopdog to showcase our capability and for our strategists to shine at implementation.

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A little personification goes a long way. And, Mopdog can provide that friendly face.

Jul 27, 2015

At Mopdog, our multimedia directors and expert marketing strategists know the best way to share a company’s brand identity and direct messaging to customers is through a persona.

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It Pays to be Social with Your Advertising

Jul 21, 2015

In 2014, an estimated $187 billion was spent on advertising in the United States, with…

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Mopdog Warns Clients to Take Action and Avoid Dire Consequences

Jul 20, 2015

We know. It seems like only yesterday Mopdog was advising clients about the latest update…

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Rate Your Advertising Efforts. Mopdog Breaks Down Media Buying and Ad Production.

Jul 16, 2015

In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28 percent. The only category on the decline is print, which held on to just 15%.

Still, print advertisements are a benefit for local service companies, who are looking for a good deal and a chance to gain a large share of attention, as other businesses drop out of this space.

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William Musial

Media Relations

Cheryl Musial