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As a large, or small, business you’re typically focused on generating the next lead, which often requires marketing assistance. Some marketing tactics yield maximum results with minimal cost, and vice versa. The question is how do you choose a marketing tactic? Our answer: this will vary based on target audience, budget and many other considerations. We have put together a…
What do blogging, a vast array of plugins and 14 million downloads have in common? All three describe WordPress, the widely acclaimed blogging tool, publishing platform and our go-to content management system. WordPress utilizes thousands of different plugins that make web site management easier and more efficient while also giving the manager more options to create a one-of-a-kind site. In…
From everyone here at Mopdog, Happy Memorial Day! We hope you all enjoy your day off. Our office is closed on Monday, so if you call and we don’t answer, it’s because our office is emptier than your bottle of sunscreen. That being said, it’s important to remember that Memorial Day is primarily about remembrance and thankfulness. We urge you…
Social media dimensions change on a fairly regular basis. It’s important to stay on top of the changes to make your brand ever-present in the social media world. Keep all of your pages visually appealing with a little help from our quick guide to social media dimensions (in pixels). Facebook Cover Photo: 851×315 Profile Image: 160×160 Twitter – New…
We have come across many articles that have piqued our interest recently, and we wanted to share some of them with you. Check out our top 5 below. Can B2B Businesses Really Succeed on Pinterest? B2B businesses are not usually very visual – so how can they successfully use Pinterest to drive referrals? In the following podcast, Azure Collier from Constant…
The marketing industry is constantly evolving and we are continually searching for the best advice on how to keep up with the latest and greatest trends. However, there is a lot of misleading advice floating around that if followed could negatively impact a brands reputation. Over the years we have heard some horrible marketing advice. Below are some of the…
Have you noticed that the content you’re sharing on your Facebook Page isn’t reaching as many people as it used to? Well, you are not alone. Recently many companies have noticed a steady decrease in their organic reach (the number of unique people who’ve seen your post in their News Feed or on your page). Consequently many brands are reevaluating…
We are proud to share that Mopdog Creative + Strategy has been named a 2014 Top 25 Small Business of the Year by the Cobb Chamber of Commerce. The Small Business of the Year awards, first established in 1982, represent the influential companies that keep Cobb thriving. Click here to view a full list of the 2014 Small Business of…
It’s time for another friendly competition at the Mopdog office and this time we are in the mood for cookies! If you like cookies too, then head over to the Mopdog kitchen on Thursday, May 1, and help us sample an assortment of cookies and choose a winner. All contestants will bake a few extra cookies in order to do…
I have spent a good amount time over the last few weeks learning the ins and outs of Google+ and like many who are new to the site, I questioned the usability of the platform. Do I treat Google+ like Facebook and share all the cat videos and “like if you…” posts? Or like Twitter and share little tidbits about…