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Your kids may have just started back to school, but winter break will be here before you know it. Now is the time to start planning your end of year promotions, client packages and employee appreciation. To finish 2014 with the right message, your company needs to order holiday goodies within the next two months so they will be ready…
An impromptu social media campaign unites athletes, politicians, celebrities & your neighbors. Who knew Americans dumping buckets of cold ice water on their heads could set every social network on fire and heat up donations for a good cause? Although the movement has been spurred very organically, with seemingly impromptu videos and personal shout-outs, marketing teams should have predicted the campaign’s…
The days of simply placing a print ad or a video commercial with a local media outlet are about as old fashioned as printed newspapers and commercial breaks themselves. In today’s digital age, robust online content is king. In fact, nearly 50 percent of companies have content marketing strategies, according to “The 8 Step Approach to Successful Content Marketing,” a…
All day Tuesday, legendary rock stars, like Bono, Gwen Stephani, Kid Rock, Cyndi Lauper and Gene Simmons, were filming in our office. They were here to sing the praises of one of Mopdog’s newest clients, Carter & Clark Land Surveyors, Planners & Engineers. Before diehard fans start swarming our building, we’ll let you…
Today is a day for the dogs; mutts, to be more specific. Purebreds are awesome, but mutts deserve just as much respect. People argue back and forth over which kind of dog is better, but here at Mopdog, we believe that all dogs are the best dogs! In honor of national Mutt Day, here’s a cool article about some of…
So your company has followed all the content strategy marking advice and put money, time and staff resourced into crafting campaigns about a product rollout, writing blog pieces about the biggest developments in your industry and even producing graphics and videos to use across various platforms, but how do you prove to your stockholders or CFO that the effort was…
Last week, three buddies (Ian, Hunter and myself) drove for more than 12 hours overnight to Dallas, Texas to fulfill one of my boyhood dreams. We pulled into the QuakeCon convention at 3:30 a.m. Thursday morning and did not rest until that night. The lack of sleep and bonding with the guys was actually part of the whole experience—the mass…
For some passionate writers, their words flow naturally. But, the most accurate, engaging writers put effort into their approach. Professional writers are proficient at turning an idea into a finished product, which means not being overwhelmed by writers’ block … especially if their day job depends on it. Keeping those creative juices flowing takes dedication, often in personal leisure time. Below…
Companies must engage on social media to make their customers feel connected and involved in their business. This connection is good for business when customers see your company as active and relevant, at the forefront of new ideas and a thought leader in the industry. But remember, while any posting should be self-promotion, it is not an advertisement, or it will be ignored as spam.
In the midst of nailing down event details and completing any necessary collateral, did you stop to think about in what envelope to seal that invitation or save the date? Mopdog knows that envelopes matter. For invitees, they are a first glimpse into an event. When it comes to choosing an envelope there are many things to consider. Are you…