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A Desk Vacation…brought to you by Mopdog

September 15, 2014

Happy Clients = Happy Mopdog Pack

A personal touch will give the impression of high quality and a real sense that the company cares about treating clients well.

The Social Network Making Business Personal—Are You Networking on LinkedIn?

September 8, 2014

Our content strategy team at Mopdog wants to ensure our clients are using LinkedIn’s tools and engaging, so they can benefit from the platform’s shift to a marketing focus. One of the first aspects is to realize that although your business might have a company page on LinkedIn, any interaction with other businesses and individual people will need to come from an individual profile.

Step into the Minds of Our Dog Pack on National Read a Book Day

September 6, 2014

Sometimes what a person reads defines who they are, or at least gives a clearer picture of who they are. So in honor of National Book Day, we thought our dog pack would reveal our favorite books to give you a glimpse into our minds.

How to manage someone else’s message about your company

September 3, 2014

If the information is less of an error and more unsubstantiated rumors, it is a fine line if a company should fire back. Is the target worth the effort? How much credibility does this blogger have or how damaging is the information? Would drawing attention to the post only make the “bad press” worse?

Is your company in the holiday spirit?

August 25, 2014

Your kids may have just started back to school, but winter break will be here before you know it. Now is the time to start planning your end of year promotions, client packages and employee appreciation. To finish 2014 with the right message, your company needs to order holiday goodies within the next two months so they will be ready…

An Entire Nation Gets the Chills by Raising Awareness and Money

August 20, 2014

An impromptu social media campaign unites athletes, politicians, celebrities & your neighbors. Who knew Americans dumping buckets of cold ice water on their heads could set every social network on fire and heat up donations for a good cause? Although the movement has been spurred very organically, with seemingly impromptu videos and personal shout-outs, marketing teams should have predicted the campaign’s…

Stop funneling money into ads. Hire a team to generate content.

August 12, 2014

The days of simply placing a print ad or a video commercial with a local media outlet are about as old fashioned as printed newspapers and commercial breaks themselves. In today’s digital age, robust online content is king. In fact, nearly 50 percent of companies have content marketing strategies, according to “The 8 Step Approach to Successful Content Marketing,” a…

Mopdog clients just want to have fun and party every workday.

August 6, 2014

All day Tuesday, legendary rock stars, like Bono, Gwen Stephani, Kid Rock, Cyndi Lauper and Gene Simmons, were filming in our office. They were here to sing the praises of one of Mopdog’s newest clients, Carter & Clark Land Surveyors, Planners & Engineers.                Before diehard fans start swarming our building, we’ll let you…

Happy National Mutt Day!

July 31, 2014

Today is a day for the dogs; mutts, to be more specific. Purebreds are awesome, but mutts deserve just as much respect. People argue back and forth over which kind of dog is better, but here at Mopdog, we believe that all dogs are the best dogs! In honor of national Mutt Day, here’s a cool article about some of…

Is a professional analyzing your data? Learn the basics from us.

July 28, 2014

So your company has followed all the content strategy marking advice and put money, time and staff resourced into crafting campaigns about a product rollout, writing blog pieces about the biggest developments in your industry and even producing graphics and videos to use across various platforms, but how do you prove to your stockholders or CFO that the effort was…