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Mopdog’s Resident Web Architect Realizes Dream of Gaming in Mass

July 25, 2014

Last week, three buddies (Ian, Hunter and myself) drove for more than 12 hours overnight to Dallas, Texas to fulfill one of my boyhood dreams. We pulled into the QuakeCon convention at 3:30 a.m. Thursday morning and did not rest until that night. The lack of sleep and bonding with the guys was actually part of the whole experience—the mass…

Being a good writer is a not a gift; it’s a craft

July 22, 2014

For some passionate writers, their words flow naturally. But, the most accurate, engaging writers put effort into their approach. Professional writers are proficient at turning an idea into a finished product, which means not being overwhelmed by writers’ block … especially if their day job depends on it. Keeping those creative juices flowing takes dedication, often in personal leisure time. Below…

Are you sharing too much?

July 14, 2014

Companies must engage on social media to make their customers feel connected and involved in their business. This connection is good for business when customers see your company as active and relevant, at the forefront of new ideas and a thought leader in the industry. But remember, while any posting should be self-promotion, it is not an advertisement, or it will be ignored as spam.

How important is your envelope?

July 8, 2014

In the midst of nailing down event details and completing any necessary collateral, did you stop to think about in what envelope to seal that invitation or save the date? Mopdog knows that envelopes matter. For invitees, they are a first glimpse into an event. When it comes to choosing an envelope there are many things to consider. Are you…

Fourth of July fun facts + office hours

July 3, 2014

The doghouse will be closed Friday, July 4, for Independence Day. We wish everyone a safe and happy holiday. Source: Twenty Interesting Things About…4th of July

Out of the Ordinary: The Creative Design Process

July 2, 2014

We take pride in our designs at Mopdog, but they’re not usually born out of miraculous inspiration. To learn more about how design is created, I asked our fantastic designers a few questions. Q: Writers often hit “writer’s block.” Do designers get “designer’s block?” A: No. We don’t get any sort of designer’s block; instead, we hit walls. The difference…

SEO Case Study Part 2: Jack McGovern Coats Disease Foundation

June 19, 2014

In March, we first shared the results of our Jack McGovern Coats Disease Foundation (JMCDF) SEO Case Study. Over the last three months we have continued to monitor analytics on their website and we have since seen additional results regarding SEO improvement. Take a look below at how traffic to the website continues to increase and keywords continue to bring…

Presentation: 4 Practical Steps to Social Media Success

June 19, 2014

Yesterday, Cheryl spent the morning with the North Fulton Council of PTAs discussing four practical steps to social media success. Throughout the presentation, Cheryl provided information on how to 1. Determine your social media identity, 2. Know what your goal is, 3. Know who you are trying to reach and 4. Ensure you have the right tools. Many tools are available…

Scarevertising is in, and it’s working

June 17, 2014

You may have noticed a scary commercial or two flicker across your television screen, like the Woolite “Torturer” TV Commercial. Many companies are beginning to feature scary ads that range from off-putting animated characters to levitating creatures. What do we say about this scary advertising? If it works then go with it! According to a recent article by Mashable, “……

How important is your URL?

June 3, 2014

Imagine for a moment that you’re in the final stages of developing a website. It looks fantastic. The links work, the page is easy to navigate and each tab is filled with amazing content. All there’s left to do is launch … or is there something else? Did you check your URLs? You should! Do you know that their names…