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Facebook, Twitter, Instagram, Pinterest, Vine, YouTube…with so many online social media platforms, some businesses are finding it a challenge to engage across all audience-grabbing tools. Companies want to direct their marketing resources for the most benefit, which often comes down to which app has the largest amount of users. This focus, however, often leaves one of the most important social…
It is that time of year when adults behave like children, playing dress up or make believe…and consuming pounds of candy in the course of 31 days. The Halloween season allows most adults to remember—if only for on brief sugar-rushed, fake blood-spurting moment—to reminisce on being a kid. Our Top Dog, Bill Musial’s favorite Halloween candy treat was Reese’s. But,…
During the hustle and bustle of trade show season, clients often feel overwhelmed with how to make their company stand out amongst a circus on the convention floor. Tents are erected with bright colors and patterns, while vendors shout (like carnival barkers) about their latest, world-famous technology. At Mopdog, our designers and event planners are becoming experts at the latest…
Ever since I was 15 years old, I’ve been really interested in all types of car racing, except NASCAR. I like sports car racing, rally racing, the Endurance series, Formula 1 and most racing that’s not stock car. Out of all those passions, I travel the most to watch Endurance sports car races. A lot of the vehicles traversing the course…
For the past week, our dog pack has been busy designing costumes. But not the kind you wear to go trick or treating. Instead, we have been dressing up, and at times dressing down, our furry mascot, Moppy. Perhaps the most zany costume came from our top dog, Bill Musial, who reimagined Moppy as Mr. Bill, the Play-doh character from…
A season filled with of crisp autumn air and pumpkin-flavored treats means it is time for Cobb County to rally behind The Center for Family Resources’ Thanks for Giving Campaign. This year marks the 29th year of the annual charity campaign by The CFR, a nonprofit organization that works to stabilize and empower families so they may become self-sufficient. This…
Rumors have been circulating around the blogosphere that Facebook is dead. In order to separate fact from fiction, Mopdog made an extra effort to engage on Facebook for two months. Our case study has shown, while the number of Facebook users may not be overwhelming, the amount of reach and engagement a company can achieve is still great. In fact, the audience on Facebook is loyal and excited to engage. They are more than just followers, they are fans.
Various content strategy websites, and most inboxes of marketing professionals, are filled with guides advising companies on the character limits for social media posts, formulas for crafting the best blog headlines and tips for the best call to action in emailed newsletters. But implementing all of this advice will only fall on deaf ears if you do not understand when…
Our dog pack is salivating over what the fall season brings.
More views and more “Likes” mean more followers and more business. The increasing use of videos and photos has led to the rise of YouTube and Instagram. Even Twitter now pulls pictures and videos into the timeline. But why do visuals work so well?