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For the past week, our dog pack has been busy designing costumes. But not the kind you wear to go trick or treating. Instead, we have been dressing up, and at times dressing down, our furry mascot, Moppy. Perhaps the most zany costume came from our top dog, Bill Musial, who reimagined Moppy as Mr. Bill, the Play-doh character from…
A season filled with of crisp autumn air and pumpkin-flavored treats means it is time for Cobb County to rally behind The Center for Family Resources’ Thanks for Giving Campaign. This year marks the 29th year of the annual charity campaign by The CFR, a nonprofit organization that works to stabilize and empower families so they may become self-sufficient. This…
Rumors have been circulating around the blogosphere that Facebook is dead. In order to separate fact from fiction, Mopdog made an extra effort to engage on Facebook for two months. Our case study has shown, while the number of Facebook users may not be overwhelming, the amount of reach and engagement a company can achieve is still great. In fact, the audience on Facebook is loyal and excited to engage. They are more than just followers, they are fans.
Various content strategy websites, and most inboxes of marketing professionals, are filled with guides advising companies on the character limits for social media posts, formulas for crafting the best blog headlines and tips for the best call to action in emailed newsletters. But implementing all of this advice will only fall on deaf ears if you do not understand when…
Our dog pack is salivating over what the fall season brings.
More views and more “Likes” mean more followers and more business. The increasing use of videos and photos has led to the rise of YouTube and Instagram. Even Twitter now pulls pictures and videos into the timeline. But why do visuals work so well?
Happy Clients = Happy Mopdog Pack
A personal touch will give the impression of high quality and a real sense that the company cares about treating clients well.
Our content strategy team at Mopdog wants to ensure our clients are using LinkedIn’s tools and engaging, so they can benefit from the platform’s shift to a marketing focus. One of the first aspects is to realize that although your business might have a company page on LinkedIn, any interaction with other businesses and individual people will need to come from an individual profile.
Sometimes what a person reads defines who they are, or at least gives a clearer picture of who they are. So in honor of National Book Day, we thought our dog pack would reveal our favorite books to give you a glimpse into our minds.
If the information is less of an error and more unsubstantiated rumors, it is a fine line if a company should fire back. Is the target worth the effort? How much credibility does this blogger have or how damaging is the information? Would drawing attention to the post only make the “bad press” worse?