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Crafting a simple, safe campaign that tries to encompass all cultures isn’t always the best approach. Truly understanding what makes a group unique is how a business can make a lasting connection with a smart, engaging, direct message.
By design, the social media go-to-source for sharing photos taken with mobile devices, Instagram, ensures an actual person must be behind the capturing and posting of a carefully crafted image. In a Business Insider piece, Taylor Lorenz quotes Instagram’s community guidelines, “We ask that you keep your interactions on Instagram meaningful and genuine.”
When questioned about their New Year’s resolutions, many people in our office had yet to make any final decisions. Our Topdog himself, Bill, said he never makes them; Chris S. still hasn’t finished last year’s resolution; Carolyn doesn’t wait until the New Year to set a resolution; Michele makes resolutions every day; and Tonni responded, “What’s the point of this question?”
From outrageous physical comedy bits to tear-jerking sentimental moments to classic scenes memorized by each generation, the Mopdog pack cherishes every genre of holiday movie this time of year.
It might sound chaotic, but Pinterest is one of the more pleasant experiences users can have on social media, with low pressure, positive sharing—free from the pitfalls on other platforms, like the politics on Facebook and the short shelf life on Twitter. For businesses, the focus on browsing, coveting and purchasing the latest products could make Pinterest a retailer’s dream.
Our Chief Strategy Officer, Cheryl Musial, and her team set the stage for a dynamic VIP event. Learn how four days of hands-on attention helped our client build their brand and launch a revolutionary charitable initiative.
The change in web design is being driven by varying screen sizes, with people accessing the Internet from a range of devices. Next year, researchers predict more people will use mobile devices instead of personal computers to go online—meaning the design for company websites has to evolve and adapt to be displayed on all types of platforms. In the past, designers were painted into a corner with rigid placement of website navigation and structure. Now, pages on the Internet are spreading across the screen with more fluid movement. This means the dimensions can be resized from a widescreen personal computer monitor to long, vertical mobile tablets to tiny cellphone screens.
Thanksgiving Day is a time to cherish the people and things we’re most grateful for. What better way to spend a holiday than to eat good food with friends and family? Our Mopdog “family” dished out details on their favorite Thanksgiving foods.
The Mopdog pack wishes everyone a Happy Thanksgiving.
Our office will be closed Nov. 27 – 28 to spend time with family and friends.
Mopdog will open again on Dec. 1!
Sometimes teaching an old dog new tricks is not necessary. Industry experts, including our Mopdog content strategists, have seen great marketing results by relying on well-targeted email campaigns–one of the oldest tricks in the book. Studies show email newsletters are often the best way to reach a company’s exact audience. According to the piece “Is Email Marketing Successful Or Just…