To many nonusers, Pinterest seems like the go to place to share dessert recipes, do-it-yourself gifts and home décor tips. But, it is also a great online format for people, who have niche interests, to access children’s educational tools, food and beverage products, camping gear, technology reviews, sports memorabilia and more.

It might sound chaotic, but Pinterest is one of the more pleasant experiences users can have on social media, with low pressure, positive sharing—free from the pitfalls on other platforms, like the politics on Facebook and the short shelf life on Twitter. For businesses, the focus on browsing, coveting and purchasing the latest products could make Pinterest a retailer’s dream.

According to “By the Numbers: 140 Amazing Pinterest Statistics” by Digital Marketing Ramblings, Pinterest has 70 million users, who each spend an average of 98 minutes on the platform each month, with 23 percent of Pinners using the social network daily. Because of these figures, our Mopdog team decided to focus our social media engagement on Pinterest for a month. The first week we consolidated, renamed and refocused our boards on the Mopdog profile.

With Mopdog’s Pinterest page, we shared our work—showcasing our print designs, developed websites, event planning and even “Insights from the Dog House” with marketing and social media advice. But, we also created space for what inspires us, like artwork and architecture. There is a “Gadgets and Gizmos” board to post about the latest tech devices. One board highlights our “geek” side with pins of funny memes and novelty gifts, and another is filled with cute puppy pictures to stick with our Moppy theme.

These other boards, with more personality, might host the pins that reach the broadest range of people, and push our Mopdog brand to new areas. After only a couple of weeks adding content and sharing pins, we gained 50 new followers in less than a 24-hour period. These followers included fashion and interior designers, some with thousands of followers themselves. We also saw a spike with bloggers, covering topics like cloud computing and open source companies. These gained followers were from around the world, including a web development and design agency in India.

Get Pinterested with these four tips:

1.  Talk about your work: Promote what you business does best in an unexpected way. Use pins to include captions about your products or services, with a hyperlink back to your company’s website.
2.  Display your work: Remember Pinterest is a never-ending feed of eye candy running down the screen. Make sure your pins are supported with great imagery!
3.  Discuss your work: Pinterest offers options to create a “secret,” private board so an internal team can pin gift ideas for corporate events or share color inspirations for packaging of a new product line.
4.  Share your work: It is important to share something unique every few days by uploading content to a pin on each of your boards. It is also important to like, or “heart,” other people’s pins by browsing your home feed or by topic list. Being active will gain your followers!

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Want help building your Pinterest presence? Give us a call 770.874.2990.