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The Final Four showdown – who will take the March Madness title?

April 4, 2014

Who will move past the NCAA Final Four this weekend? Will the favorites, the Florida Gators or the Wisconsin Badgers, go all the way or will the number seven seed UConn Huskies and number eight seed Kentucky Wildcats continue what they started and head to the championship game? No matter what happens this weekend, the Mopdog office bracket challenge will…

The benefits of using Google+ for businesses

April 3, 2014

Before recently I had not given Google+ much thought. Like many I thought it was just another social media platform and questioned its relevance. I am already on Facebook, Twitter, LinkedIn and Instagram, why would I also need to spend time and energy on Google+? Twin Design / Shutterstock.com When I first looked into Google+ I remember thinking that it…

Pump up the jams – the pack’s favorite music

March 31, 2014

“Without music, life would be a mistake” – Friedrich Nietzsche Music is a big part of our lives. It changes our mood, affects the way we see neutral faces, gives us an insight to our personalities and is even good for us – it’s associated with immunoglobulin A, an antibody linked to immunity. The pack definitely understands the positive affects…

Guidelines on legitimate email marketing practices

March 28, 2014

There it is, another email in your inbox. Do you immediately hit delete, open it and then delete or open and read it? If you opened the email, that’s at least a good start for the company that sent it to you. In a recent study MailChimp discovered that open rates ranged from 93 to 0.5 percent due to many…

Mopdog office bracket challenge is heating up going into the Sweet 16

March 26, 2014

March Madness is well underway and we have already seen multiple #BracketBuster games. #RememberWhen Dayton defeated Ohio State and Mercer beat out the heavily favored Duke?  With the Sweet 16 about to start and the points for wins increasing, anyone can still take the win for the office bracket challenge. Let’s take a look at how the Mopdog pack is doing…

A web designer’s toolbox – top tools and resources to increase productivity

March 24, 2014

A designer’s job is to take an idea and transform it into a well-developed and organized finished product. Since there are many aspects that go into each project, designers rely on a variety of tools to help them accomplish tasks. Here are some tools that may help you become a better, more efficient designer. Feel free to add your favorite…

Best social media tools to follow March Madness 2014

March 21, 2014

This is only my second year participating in a March Madness office bracket challenge! I’m not going to lie, last year I asked my then boyfriend (now fiancé) to fill out my bracket for me, and I still didn’t win! Although I don’t know any more about college basketball today then last year, I am still interested in learning and…

4 things that shouldn’t be green, in honor of St. Patrick’s Day

March 17, 2014

On St. Patrick’s Day we have seen rivers dyed green—The Chicago River and The Savannah River—and green beer, which are par for the course. However, there are things that we think just shouldn’t be green even if it is St. Patrick’s Day! 1. Dogs Even for Earth Day we are sure that this isn’t a good look.        …

SEO Case Study: Jack McGovern Coats Disease Foundation

March 13, 2014

Search Engine Optimization, and Search Engine Marketing, is top of mind for a lot of companies out there. We are in a generation that operates under the “just Google it” mentality, so bettering search engine visibility has become increasingly important for companies that want to be seen. The Mopdog pack recently went to work with the Jack McGovern Coats Disease…

Why consumers unsubscribe

March 12, 2014

Over the last couple of months we have talked a lot about email marketing; the benefits, the best time to send emails, how much is too much and how to avoid bouncing emails. However, one aspect of email marketing that cannot be ignored is the unsubscribe rate. For most industries a 2% or less unsubscribe rate is typical. A rate any higher indicates that it might…