Scarevertising is in, and it’s working
Woolite “Torturer” TV Commercial
You may have noticed a scary commercial or two flicker across your television screen, like the Woolite “Torturer” TV Commercial. Many companies are beginning to feature scary ads that range from off-putting animated characters to levitating creatures.
What do we say about this scary advertising? If it works then go with it! According to a recent article by Mashable, “… more and more companies are using the approach now to shill products and services that have nothing to do with horror flicks or texting while driving.”
Advertising is all about appealing to your audience’s desires and grabbing their attention. Scary is just one way to accomplish this and from the looks of it we may see even more “scarevertising” in the future.