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This is only my second year participating in a March Madness office bracket challenge! I’m not going to lie, last year I asked my then boyfriend (now fiancé) to fill out my bracket for me, and I still didn’t win! Although I don’t know any more about college basketball today then last year, I am still interested in learning and…
On St. Patrick’s Day we have seen rivers dyed green—The Chicago River and The Savannah River—and green beer, which are par for the course. However, there are things that we think just shouldn’t be green even if it is St. Patrick’s Day! 1. Dogs Even for Earth Day we are sure that this isn’t a good look. …
Search Engine Optimization, and Search Engine Marketing, is top of mind for a lot of companies out there. We are in a generation that operates under the “just Google it” mentality, so bettering search engine visibility has become increasingly important for companies that want to be seen. The Mopdog pack recently went to work with the Jack McGovern Coats Disease…
Over the last couple of months we have talked a lot about email marketing; the benefits, the best time to send emails, how much is too much and how to avoid bouncing emails. However, one aspect of email marketing that cannot be ignored is the unsubscribe rate. For most industries a 2% or less unsubscribe rate is typical. A rate any higher indicates that it might…
What’s better than free lunch? Free chili for lunch! The Mopdog team is holding its first chili cook-off on Thursday, Jan. 16, 2014 and if you’re a client, then you’re invited. Join us to taste and judge the many recipes and help us name our Champion Chef of Mopdog and give them the coveted Chili Master trophy. We’ll have vegetarian, gluten-free and…
Whether you’re the client, the designer or even the account manager, paper stock has likely been mentioned at some time or another. If this is new to you, then there’s no need to worry because we are about to tell you exactly what you need to know when it comes to paper stock and choosing the best paper types for…
We had a productive, fun and exciting 2013, and we are ready to make 2014 even better! But before diving into the New Year head on, we took a look back at the last year and compiled our top New Year’s resolutions for 2014. 1. Focus on Content Marketing As we’ve already mentioned, content marketing is going to play an important…
Last weekend (March 8-10) the Diamond Blackfan Anemia Foundation hosted The 13th Annual DBA International Consensus Conference (ICC.) This premier meeting brings together top Diamond Blackfan Anemia (DBA) researchers and doctors from around the world. One of the main goals of the conference is to facilitate international exchange and encourage collaboration in research investigations for DBA. This year, our Good Dog team…
You’re looking at the computer monitor and your finished flyer looks colorful and vivid, but then you check out the printed version and it looks lighter and different. Your printer must be malfunctioning! Likely this isn’t the case. Depending on what colors you are using you may see differences in printing versus viewing on the screen. Why? Because color models…
Companies today are competing for a considerably different customer than they were 10 years ago. Customers are more connected than ever and have become much more selective with the products and services they purchase. With the influx of brands available, it has become vital to give your brand a leg up on the competition by setting yourself apart in order…