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In today’s world we have access to a plethora of tools for improving marketing techniques, but these tools are essentially ineffective without first mastering the basics. Some marketers are pouring money into the budget but aren’t seeing the ROI they expected. Now what? Go back to what’s important and start there. If you’re making one of the below mistakes, it…
Roses are red, violets are blue, sugar is sweet … and Moppy is too! Will you be our #MopdogValentine? Happy Valentine’s Day from Mopdog to you!
Studies done throughout 2013 show that email marketing still beats out Twitter and Facebook when it comes to attracting new customers and that those customers tend to shop and spend more via email than another other platform. Understanding that email marketing is still an important component to any marketing strategy is only one step in ensuring successful email campaigns. The…
What happens when you get highly motivated and focused athletes from various countries around the world all vying for a gold medal and all the glory that comes with it? You get the highly revered Olympic Games and this year’s Winter Games in Sochi, Russia is going to be one you’ll want to watch. With only one day before the…
Move over selfie, because there’s a new word in town! We told you not too long ago that the word of the year, as announced by Oxford Dictionaries, was selfie. Cute right? A social media word that pairs perfectly with Instagram and Snapchat, two social media platforms that recently gained popularity and were seemingly created just for those dedicated selfie-takers.…
Happy birthday, Facebook! It’s hard to believe that 10 years ago today Harvard sophomore Mark Zuckerberg made thefacebook.com available for Harvard students. Since then Facebook dropped the ‘the,’ became mobile, acquired Instagram, reached over a billion users and has gone through multiple redesigns and additions. Facebook was even nice enough to give us a gift this week, Paper! Check back later for more…
Another year down – another year of the good, bad and somewhat embarrassing Super Bowl commercials. Whether you were one of the 100 million who tuned in last night for the game, the half-time show or kept the TV on mute until the commercials, you’re sure to have an opinion on your favorite ad. Listed below are some of the…
The last few days have reminded me that there is more good in the world than bad. Times of chaos bring out the worst in some, however, the best in the majority of those surrounding us all. I witnessed so many helping complete strangers in need…all because of the goodness in their heart. This was a defining moment for so…
Yesterday, January 28, 2014, will likely become a day that goes down in Georgia weather history. Shortly after thousands of Georgia drivers became stranded on major highways and other roads, and students were stuck at school with no way home, Gov. Nathan Deal declared a state of emergency in Georgia due to the 2014 winter storm. What began as a…
In less than a week all eyes will be on the MetLife Stadium in New Jersey to see the Seattle Seahawks and the Denver Broncos battle it out in Super Bowl XLVIII. While the game and halftime show are always captivating, we can’t wait to see what this year’s lineup of commercials have in store for us. Whether the top…