Are you sharing too much?
The phrase goes — sharing means caring. But when is sharing too much? Engaging on multiple social media platforms can elevate your company’s significance, but there are also many pitfalls. Mopdog is here to answer the questions, “What is shareable content?” and “What is not shareable content?”
Why put yourself out there?
Companies must engage on social media to make their customers feel connected and involved in their business. This connection is good for business when customers see your company as active and relevant, at the forefront of new ideas and a thought leader in the industry. But remember, while any posting should be self-promotion, it is not an advertisement, or it will be ignored as spam.
When to stay clear of shameless self-promotion.
Any message from your company should follow a brand strategy and the call to action might be about a promotion or new service. But the meat of the message should educate your audience or provide an answer to a common problem. Because the content must be interesting, and even practical, don’t post just to have an updated time stamp or your future messaging will lose value.
Also, never talk negatively about a competitor — no one likes a bully or harassing behavior. And never share inaccurate or misleading information.
What is appropriate business conversation?
Of course businesses want to brag about the great work they do on major projects or the large companies they can list as a customer. But it is always best to get approval from the client if the material includes detailed or sensitive information. Seeking out these limits beforehand will help both companies work together on cross promotion.
This same business standard should be administered internally. No content about staff or personnel information should be shared on social media without your employees’ consent.
Where to set the story.
A message should be entertaining and have personality. Funny and unique posts tend to be re-shared, re-tweeted and remembered. But be warned, any message shared online can be seen by your most important client. Do not tread into political or religious territory. People are driven by their emotions, so shocking or controversial messages might get a lot of traffic. But those views are not good for business. When in doubt, keep it short and sweet.
Visual elements are important, but keep it inviting, so your audience feels welcomed. It would be hard to post offensive pictures of your staff running a marathon or celebrating National Ice Cream month.
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New Business
William Musial
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Cheryl Musial
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