Posts by Mopdog
A Las Vegas Proposal
Usually what happens in Vegas stays in Vegas, but not this time. Our newest copywriter, Fiona, just got engaged in the City of Lights, and there certainly was no shortage of lights for this proposal! Her new finance lit up the world’s largest digital screen on the strip, with a short and sweet message, “Fiona, Will you…
Read MoreBecome a better copywriter, just read this blog
Effective copy makes you want to read more. Simple enough to accomplish, right? Not exactly. Writing something that is informative and relevant but also interests the reader and flows effectively can be a challenge. Whether you’re writing blogs, ads or emails, there are several things to keep in mind, but we want to start off…
Read MoreCheck out this new breed of dog
In honor of National Dog Day we want to introduce you to our newest pack member, Moppy. He’s our Mopdog identity created to share our work and service offerings in a fun, interactive way. See Moppy in our new Mopdog intro video: What else would you like to see Moppy doing? Leave us a comment…
Read MoreSanta saw your Facebook pictures
When I was a kid and I was misbehaving, my mom’s favorite saying seemed to be, “Remember, Santa is watching!” Yes, even in July she would remind me and of course, as an eager child waiting for Christmas morning, I immediately thought twice about whatever I was doing that was ‘naughty.’ As an adult, teen…
Read MoreAdobe Creative Cloud newest updates
Our favorite creative tools just got even better with the newest version of Adobe Creative Cloud Products! This update gives users access to hundreds of new features that help make the creative process more seamless, intuitive and connected. Below are just some of the ways that the most recent updates have improved on our favorite…
Read MoreEvent planning: corporate baby shower
We got a call from one of our clients to plan a baby shower for a coworker and his wife expecting their very first baby. Talk about a fun project! Of course, we were more than happy to get the job done. We wanted to share a few of our insights from the event for…
Read MoreMopdog on location – shooting the EUDL videos
Yesterday I had my first Mopdog video shoot experience! Martin and I had the opportunity to work with our client Cobb Alcohol Taskforce and the Cobb County Communications Department to film the Enforcing Underage Drinking Laws (EUDL) videos. It’s been a few years since I’ve worked in a video studio and I forgot how exciting…
Read MoreThe secret behind Shark Week's marketing success
Shark Week is almost here! Every year Discovery Channel does a superb job promoting the weeklong event but something seems a bit different this year, a bit bigger. That’s because it is! This year’s Shark Week will be the biggest yet; boasting 11 shark specials (3 more than last year), a nightly talk show called…
Read MoreThe Crayola Theory
As a designer I know that a color is more than the reflection of light from an object meeting our eyes. Color conveys motion, affects people’s moods, attracts attention, organizes content, emphasizes elements, invokes a psychological reaction and tells a story. Photographer Daniel Seung Lee shows his understanding of the power of color through his…
Read MoreCringe worthy design crimes
There are only a few times in life when you’re allowed to commit certain design crimes–like that 6th grade PowerPoint project, where your favorite font was comic sans and you discovered all of those seizure inducing colors and effects. But those design elements you loved in grade school would make any designer cringe today. Mopdog senior…
Read MoreVine vs. Instagram video: which culture fits you best?
There is little doubt that Vine and Instagram video are competing in a heated battle to become the top video-sharing app. Within two weeks of the Instagram video launch, Vine came out with their biggest update to date. But there are still arguments on whether or not the introduction of Instagram video will make Vine…
Read MoreFiona joins the pack!
Fiona joined the Mopdog pack as an intern in March and she was so great that we decided we wanted her here full time! Fiona will be putting her creative writing skills to work as our newest Copywriter. All about Fiona: Fiona is a proud atlanta native, gym rat, video production nerd, dog lover and most…
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