Posts by Mopdog
The Crayola Theory
As a designer I know that a color is more than the reflection of light from an object meeting our eyes. Color conveys motion, affects people’s moods, attracts attention, organizes content, emphasizes elements, invokes a psychological reaction and tells a story. Photographer Daniel Seung Lee shows his understanding of the power of color through his…
Read MoreCringe worthy design crimes
There are only a few times in life when you’re allowed to commit certain design crimes–like that 6th grade PowerPoint project, where your favorite font was comic sans and you discovered all of those seizure inducing colors and effects. But those design elements you loved in grade school would make any designer cringe today. Mopdog senior…
Read MoreVine vs. Instagram video: which culture fits you best?
There is little doubt that Vine and Instagram video are competing in a heated battle to become the top video-sharing app. Within two weeks of the Instagram video launch, Vine came out with their biggest update to date. But there are still arguments on whether or not the introduction of Instagram video will make Vine…
Read MoreFiona joins the pack!
Fiona joined the Mopdog pack as an intern in March and she was so great that we decided we wanted her here full time! Fiona will be putting her creative writing skills to work as our newest Copywriter. All about Fiona: Fiona is a proud atlanta native, gym rat, video production nerd, dog lover and most…
Read MoreEveryone should be a bit more dog
Say goodbye to “grumpy cat” and hello to an active feline who spends his days trying to be more like a dog, and he’s a big hit online! We certainly promote the idea that everyone should try to be a little more dog-like (of course, our name is Mopdog) but we also think the creative marketing approach…
Read More#Hashtag, you're it!
Facebook has officially jumped on the #hashtag bandwagon and is now incorporating functional hashtags into their posts. Similar to Twitter and Instagram, Facebook hashtags are clickable and searchable bringing real-time conversations about specific events or topics to the forefront. Many Facebook users have been incorporating hashtags into their posts before, but now when a user…
Read MoreWhat’s Your Social Media Brand?
Social media is everywhere. Businesses use it, teenagers spend hours on it and even older generations are beginning to adopt the evolving phenomenon. As new social media platforms arise, the younger generations dive in, pick up the reigns and run with it. SnapChat is one of the newest platforms and already the app has become…
Read MoreGadgets & Gifts: A Guide to Buying for Father’s Day
The Mopdog team is here to help make sure that you give dad a unique gift this Father’s Day. So, forget the typical tie and shirt combination and try some of these tech savvy gifts! Gulp Gulp: There are multiple unique gift options for the dad who enjoys a cold one. The Chillsner is a nifty…
Read MoreAfter the John Travolta Wedding Crash
We’re sure you all heard about how John Travolta crashed that Atlanta couple’s wedding. Well yes, that was our Project Manager’s wedding! We think it’s pretty cool that he was there, but from a marketing perspective we had a lot of fun digesting the viral reaction to the news. What started out as a simple…
Read MoreTimeless Lessons: Lead or Be Led
As employees at Mopdog, we learn from the best of the best. Our pack leaders, Bill + Cheryl, are constantly involved in the community and don’t hesitate to step into leadership positions. Just recently, Brooke Murphy, our marketing specialist, learned that she has been nominated and accepted into the Leadership Cobb class of 2014. Leadership Cobb is a…
Read MoreWe’re Excited!
Mopdog has been named a Top 25 Small Business of the Year for 2013. This is our 8th consecutive year in the Top 25 and this year we were honored to be in the Top 5 alongside Puckett EMS (overall winner), Genesis Elevator Company, LOUD Security Systems and RYECO. We are proud to have had the opportunity to work with many of…
Read MoreBouncing emails…no one likes ‘em.
You’ve created the perfect HTML (email) complete with an eye-catching subject line that everyone is sure to open. You send it out to your fresh, updated list and when you check the analytics, the open rate is slim and there are too many bounces. WHAT!? Truth is, we’ve been there too. In simple terms, a…
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