The Crayola Theory
As a designer I know that a color is more than the reflection of light from an object meeting our eyes. Color conveys motion, affects people’s moods, attracts attention, organizes content, emphasizes elements, invokes a psychological reaction and tells a story.
Photographer Daniel Seung Lee shows his understanding of the power of color through his Crayola Theory project. The project is a literal representation of Crayola’s crayon titles. Lee takes Crayola color to a new level using physical objects and harmoniously matching each color’s hex code.
Here’s a list of some of my Crayola favorites that I would love to see photographed:
- asparagus, #87A96B
- atomic tangerine, #FFA474
- cotton candy, #FFBC9
- electric lime, # CEFF1D
- fuzzy wuzzy, #CC666
- macaronic and cheese, #FFBD88
- outerspace, #414A4C
- tickle me pink, #FC89AC
What Crayola crayon color would you like to see Daniel Seung Lee photograph?
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