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In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28 percent. The only category on the decline is print, which held on to just 15%.
Still, print advertisements are a benefit for local service companies, who are looking for a good deal and a chance to gain a large share of attention, as other businesses drop out of this space.
Hold on tight to that silly plush toy, playful squeeze ball or perfect free writing pen on your office desk…because today is National Give Something Away Day.
Preparing a press release can feel like walking a tight rope: Is the content error free? Is the release formatted properly? With guidance by expert strategists at Mopdog, you can safely traverse crafting a press release in five steps—and get to the other side in style.
Moe’s Southwest Grill catered our lunch with their “Make Your Own Taco Bar.” Every Wednesday in June, Moe’s donated 10 percent of every purchase to Bert’s Big Adventure—a nonprofit that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families.
It’s been a few years since I’ve traveled to New York, and I’ve never visited with the primary intention of capturing the city’s beauty. This time around, that was my intent. In my past visits to New York City, my focus was food, drink and—let’s be honest—party! This time around, the vibe was very different. Some days I was so busy…
For the 10th year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.
Last month Mopdog attended Digital Summit Atlanta. For two days, the summit offered more than 40 sessions about content strategies, social innovation, UX design, emerging mobile technologies and analytics by leading speakers from Twitter, Microsoft, CNN and Coca-Cola.
London has so much to offer, and I barely scratched the surface with this visit. Still, the entire journey was a truly memorable experience.
In the last few months, the partnership between Mopdog and the Boys & Girls Clubs of Metro Atlanta (BGCMA) has truly blossomed. Mopdog has provided creative expertise in collaboration with leaders from several departments at BGCMA—fundraising, marketing, special events, resource development and programming. The focus has largely been on infusing a new look cohesively throughout every piece of collateral, based on the ‘Open the Door to Possibilities’ theme. Our professionally designed pieces have been used to craft direct mail pieces (newsletters, invites and donation cards) and event signage for an annual fundraiser.
Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”