Looking for Ideas
Worth Fetching?
You’re In the Right Spot.
It’s been a few years since I’ve traveled to New York, and I’ve never visited with the primary intention of capturing the city’s beauty. This time around, that was my intent. In my past visits to New York City, my focus was food, drink and—let’s be honest—party! This time around, the vibe was very different. Some days I was so busy…
For the 10th year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.
Last month Mopdog attended Digital Summit Atlanta. For two days, the summit offered more than 40 sessions about content strategies, social innovation, UX design, emerging mobile technologies and analytics by leading speakers from Twitter, Microsoft, CNN and Coca-Cola.
London has so much to offer, and I barely scratched the surface with this visit. Still, the entire journey was a truly memorable experience.
In the last few months, the partnership between Mopdog and the Boys & Girls Clubs of Metro Atlanta (BGCMA) has truly blossomed. Mopdog has provided creative expertise in collaboration with leaders from several departments at BGCMA—fundraising, marketing, special events, resource development and programming. The focus has largely been on infusing a new look cohesively throughout every piece of collateral, based on the ‘Open the Door to Possibilities’ theme. Our professionally designed pieces have been used to craft direct mail pieces (newsletters, invites and donation cards) and event signage for an annual fundraiser.
Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”
Out of our entire dog pack, Mopdog Intern Chris Vroman is often the perfect man for any job. To show the world a bit of Chris’ irreplaceable, raw talent, our in-house video production team created a video series with our intern at his finest. To view Episode Four of this series, click the image below or follow this link: http://bit.ly/1dfSo7T
For the tenth year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.
The project started as a mission for our internal team to stretch our creativity. Our CEO and creative director, Bill Musial, always says he hires experienced marketing professionals, so Mopdog can create, develop and promote out-of-the-box ideas for ourselves, and similar solutions for our clients.
